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McQuail’s Media and Mass Communication Theory
Seventh Edition
- Denis McQuail - University of Amsterdam, Netherlands
- Mark Deuze - University of Amsterdam, Netherlands
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September 2021 | 628 pages | SAGE South Asia
An authoritative and comprehensive introduction to the field of mass communication that offers unmatched coverage of research and debates.
This edition of the classic text on the theory of mass communication gives the reader a thorough foundational knowledge of the subject. Students of mass communication can use this book not just as a narrative of mass communication theory but as a gateway into the many different fields of the subject. The book extensively covers contemporary research and debates that interest the reader and encourage them to think clearly and critically about the issues addressed by the authors. Each chapter contains information that will help students to explore the background, relevance and current research in the topic being discussed.
This book will be ideal for the reader or student who is looking for a basic and time-tested text on mass communication theory.
Key Features:
• Boxed case studies on key research publications, familiarizing students with the critical research texts in the field
• An increased focus on conceptualizing ‘mass’ media, and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services and mass self-communication
• Inclusion of a diverse and global range of voices, histories and examples from across the field
• Further discussion of the ethics of media and mass communication in all chapters
This edition of the classic text on the theory of mass communication gives the reader a thorough foundational knowledge of the subject. Students of mass communication can use this book not just as a narrative of mass communication theory but as a gateway into the many different fields of the subject. The book extensively covers contemporary research and debates that interest the reader and encourage them to think clearly and critically about the issues addressed by the authors. Each chapter contains information that will help students to explore the background, relevance and current research in the topic being discussed.
This book will be ideal for the reader or student who is looking for a basic and time-tested text on mass communication theory.
Key Features:
• Boxed case studies on key research publications, familiarizing students with the critical research texts in the field
• An increased focus on conceptualizing ‘mass’ media, and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services and mass self-communication
• Inclusion of a diverse and global range of voices, histories and examples from across the field
• Further discussion of the ethics of media and mass communication in all chapters
Preface
How to Use this Book
PART I PRELIMINARIES
Introduction to the Book
The Rise, Decline and Return of Mass Media
PART II THEORIES
Concepts and Models for Mass Communication
Theories of Media and Society
Media, Mass Communication and Culture
New Media Theory
PART III STRUCTURES
Media Structure and Performance: Principles and Accountability
Media Economics and Governance
Global Mass Communication
PART IV ORGANIZATIONS
The Media Organization: Structures and Influences
The Production of Media Culture
PART V CONTENT
Media Content: Issues, Concepts and Methods of Analysis
Media Genres, Formats and Texts
PART VI AUDIENCES
Audience Theory and Research Traditions
Audience Formation and Experience
PART VII EFFECTS
Processes and Models of Media Effects
A Canon of Media Effects
PART VIII EPILOGUE
The Future
Glossary
References
Author Index
Subject Index