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McQuail’s Media and Mass Communication Theory
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McQuail’s Media and Mass Communication Theory

Seventh Edition
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September 2021 | 628 pages | SAGE Texts
An authoritative and comprehensive introduction to the field of mass communication that offers unmatched coverage of research and debates.  

This edition of the classic text on the theory of mass communication gives the reader a thorough foundational knowledge of the subject. Students of mass communication can use this book not just as a narrative of mass communication theory but as a gateway into the many different fields of the subject. The book extensively covers contemporary research and debates that interest the reader and encourage them to think clearly and critically about the issues addressed by the authors. Each chapter contains information that will help students to explore the background, relevance and current research in the topic being discussed. 

This book will be ideal for the reader or student who is looking for a basic and time-tested text on mass communication theory.

Key Features:

• Boxed case studies on key research publications, familiarizing students with the critical research texts in the field

• An increased focus on conceptualizing ‘mass’ media, and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services and mass self-communication

• Inclusion of a diverse and global range of voices, histories and examples from across the field

• Further discussion of the ethics of media and mass communication in all chapters
 
Preface
 
How to Use this Book
 
PART I PRELIMINARIES
 
Introduction to the Book
 
The Rise, Decline and Return of Mass Media
 
PART II THEORIES
 
Concepts and Models for Mass Communication
 
Theories of Media and Society
 
Media, Mass Communication and Culture
 
New Media Theory
 
PART III STRUCTURES
 
Media Structure and Performance: Principles and Accountability
 
Media Economics and Governance
 
Global Mass Communication
 
PART IV ORGANIZATIONS
 
The Media Organization: Structures and Influences
 
The Production of Media Culture
 
PART V CONTENT
 
Media Content: Issues, Concepts and Methods of Analysis
 
Media Genres, Formats and Texts
 
PART VI AUDIENCES
 
Audience Theory and Research Traditions
 
Audience Formation and Experience
 
PART VII EFFECTS
 
Processes and Models of Media Effects
 
A Canon of Media Effects
 
PART VIII EPILOGUE
 
The Future
 
Glossary
 
References
 
Author Index
 
Subject Index

Supplements

Denis McQuail

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE... More About Author

Mark Deuze

Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary... More About Author

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ISBN: 9789354791017
₹750.00