Encyclopedia of Public Relations
- Robert L. Heath - University of Houston, USA
With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.
It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.
Topics Covered:
- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Groups
- History
- Jargon
- Management
- Media
- News
- Organizations
- Practitioners
- Relations
- Reports
- Research and Analysis
- Theories and Models
Advisory Board
Elizabeth L Toth, Syracuse University
John Madsen, Rock Island, Illinois
Dean Kruckeberg, University of Northern Iowa
Kirk Hallahan, Colorado State University
Timothy Coombs, Eastern Illinois University
Shannon A Bowen, University of Houston
A A (Betteke) van Ruler, Free University, Amsterdam
Kathleen S Kelly, University of Florida
"The Encyclopedia of Public Relations provides the facts, opinions, and data for a thoughtful analysis of the profession. According to the editor, 'this work intends to provide an honest but positively biased treatment of public relations.' And so it does. . . . Recommended for academic and large public libraries."
For academic purposes, a good subject encyclopedia should describe the theory, practice and development of a discipline. If aimed at students, such tools should also provide the foundation for further research. With this groundbreaking guide to public relations, Robert Heath has accomplished all these tasks in exemplary fashion. . . . This outstanding set is highly recommended to academic and large public libraries.
"Its emphasis is on historical, philosophical, and theoretical aspects of the field. What we have here then is an encyclopedia that continues the gulf between the academic world, the profession, and the public. "
