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The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics

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October 2020 | 576 pages | SAGE Publications Ltd
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

PART 1: Foundations of Marketing Ethics

PART 2: Theoretical and Research Approaches to Marketing Ethics

PART 3: Marketing Ethics and Social Issues

PART 4: Issues in Consumer Ethics

PART 5: Ethical Issues in Specific Sectors

PART 6: Ethical Issues in the Marketing Mix

PART 7: Concluding Comments and Reflections

Part 1: Foundations of Marketing Ethics
Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
Chapter 1: Introduction to Marketing Ethics
Leonidas C. Leonidou, Bilge Aykol, & Pantelitsa Eteokleous
Chapter 2: Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance
Part 2: Theoretical and Research Approaches to Marketing Ethics
Charles R. Taylor & Mivena Panteqi
Chapter 3: Cross-cultural and religious perspectives on marketing ethics
Dominik Mahr, Martina Caic, & Gaby Odekerken-Schröder
Chapter 4: An Interdisciplinary View of Marketing Ethics
Mathieu Alemany Oliver
Chapter 5: Conducting Ethical Research in Marketing
Caroline Moraes, Solon Magrizos, & Lucy Hebberts
Chapter 6: Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics
Patrick De Pelsmacker, Kristien Daems, & Ingrid Moons
Chapter 7: Parental mediation of children's exposure to online media and advertising
Part 3: Marketing Ethics and Social Issues
Brian Young
Chapter 8: Marketing to vulnerable consumers
Daniel E. Palmer
Chapter 9: Cross-cultural and sub-cultural issues in marketing ethics
Martin Eisend & Sofiia Kanevska
Chapter 10: Stereotyping in Marketing
Ann-Marie Kennedy & Marian Makkar
Chapter 11: Cultural Appropriation
Lynne Eagle & Rachel Hay
Chapter 12: Appearances Matter: The Impact of Unattainable Idealizations of an Individual's Physical Self
Stephan Dahl
Chapter 13: Ethical Issues in Marketing to the LGBT Community: of becoming visible and being targeted
Mark Peterson
Chapter 14: Ethical Perspectives on Sustainability in Marketing
Part 4: Issues in Consumer Ethics
Johan Jansson
Chapter 15: Circular economy and sustainable consumption: Suggestions for ethical marketing
Caroline Oates
Chapter 16: Sustainability Marketing: Products, Fairtrade, and Greenwashing
Ross Brennan
Chapter 17: Business-to-Business (Industrial) Marketing Ethics
Krzysztof Kubacki & Natalia Szablewska
Chapter 18: Ethics of Social Marketing and Non-Profit/Charity Marketing
Tazim Jamal & Seunghoon Lee
Chapter 19: Ethical Issues in Tourism
Natalia Szablewska, Tanja Kamin & Krzysztof Kubacki
Chapter 20: Social Causes, Consumer Activism and Human Rights
Part 5: Ethical Issues in Specific Sectors
Karla Gower
Chapter 21: Ethics and Corporate Social Responsibility
Michelle Cull, Suzan Burton, & Regan Lam
Chapter 22: Ethics in Financial Products Marketing
Srikant Manchiraju & Amrut Sadachar
Chapter 23: Consumer and Marketing Ethics: A Case of the Fashion Industry
Christian Lolk & Charles R. Taylor
Chapter 24: Ethical Considerations for Pharmaceutical Marketing
Karmen Lužar, Steven Greenland, & David Low
Chapter 25: Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco
Morven G. McEachern
Chapter 26: Food Marketing Ethics
Isabell Koinig, Sandra Diehl, & Ralf Terlutter
Chapter 27: Ethical Aspects of Digital (eHealth and mHealth) Marketing
Part 6: Ethical Issues in the Marketing Mix
Béatrice Parguel & Elisa Monnot
Chapter 28: Product and Branding Ethics
Juan Manuel Elegido
Chapter 29: The Ethics of Pricing
Roseline van Gogh, Michel Walrave, & Karolien Poels
Chapter 30: Personalization in digital marketing: implementation strategies and the corresponding ethical issues
Annmarie Hanlon
Chapter 31: Digital Marketing and Social Media
Nicolas Chanavat & Guillaume Bodet
Chapter 32: Ethics within Sponsorship
Greg W. Marshall, O.C. Ferrell, Victoria Bush, Mark W. Johnston, & Linda Ferrell
Chapter 33: The Sales Ethics Subculture
Peter Neijens
Chapter 34: Ethics in Public Relations
Part 7: Concluding Comments and Reflections
Brendan James Keegan & Lee Smorthit
Chapter 35: Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector
Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
Chapter 36: Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry
Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl, & Charles R. Taylor
Chapter 37: Concluding Comments Regarding the Challenges of Marketing Ethics

Lynne Eagle

Lynne Eagle is Professor of Marketing, College of Business, Law and Governance at James Cook University and Adjunct Professor of Marketing at both the University of Canterbury, New Zealand and Charles Darwin University, Australia. Her research interests centre on: trans-disciplinary approaches to sustained behaviour change in social marketing / health promotion / environmental protection interventions, including the ethical dimensions of this activity. Within this broad area, she is active in research relating to marketing communication effects and effectiveness, including the impact of persuasive communication via traditional and digital... More About Author

Stephan Dahl

Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia. His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International... More About Author

Patrick De Pelsmacker

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium and part-time professor at Ghent University, Belgium. His research focuses on advertising to children and teenagers, advertising effectiveness, online behavior, sustainable consumer behavior, and cross-cultural consumer behavior. His research has been published in journals such as Journal of Advertising, International Journal of Advertising, Journal of Business Research, Young Consumers, Journal of Environmental Psychology, Ecological Economics, and International Marketing Review. More About Author

Charles R. Taylor

Charles R. Taylor is John A. Murphy Professor of Marketing, Villanova University School of Business, USA.  Taylor is Editor-in-Chief of the International Journal of Advertising and is a regular contributor to  His research interests include advertising effectiveness, global marketing and advertising, Super Bowl advertising, and marketing and public policy issues, as well as advertising ethics. He has published in numerous journals and has won the Ivan Preston Award for Outstanding Contribution to Research from the American Academy of Advertising and the Flemming Hansen Award for Outstanding Contribution to the... More About Author

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ISBN: 9781529709292

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