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Writing and Producing for Television and Film
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Writing and Producing for Television and Film

First Edition
  • Esta de Fossard - Johns Hopkins University, Baltimore, USA
  • John Riber - Media for Development - East Africa, Dar-es-Salaam, Tanzania


280 pages | SAGE India
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is amied at all producing or directing Entertainment-Education dramas for television and film.

The authors—both leading practitioners in the field of Entertainment-Education—dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.
 
Preface
 
I: ENTERTAINMENT-EDUCATION
 
Using Television and Film for Social Development
The Entertainment-Education Format

 
 
II: FOR THE PROGRAM MANAGER
 
The Role of the Program Manager
 
Articulation
Designing Message Content for Entertainment-Education Programs

 
 
III: FOR THE WRITER
 
Artistry
Writing Entertainment-Education Drama

 
 
Artistry
Character Development

 
 
Guidelines for Script Presentation and Review
 
Auxiliaries
Enhancing the Message

 
 
IV: FOR THE PRODUCER, DIRECTOR AND FILM-MAKER
 
Guidelines for Pre-Production
Needs, Budgets, and Contracts

 
 
Guidelines for Pre-Production
Artistic Preparation

 
 
Guidelines for Successful Shooting
 
V: FOR THE ACTORS/ARTISTS
 
Guidelines for Successful Acting
 
VI: FOR THE EVALUATORS
 
Pilot Testing
 
VII: FOR ALL PROJECT PARTICIPANTS
 
Major Checklist

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Esta de Fossard

Esta de Fossard is Senior Communication Advisor at the Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. Ms de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and... More About Author

John Riber

John Riber is an independent filmmaker and Founder–Director of the Media for Development Trust, currently based in Dar-es-Salaam, Tanzania. He has extensive experience of film-making in various countries of Asia and Africa. In the capacity of a communications consultant, Riber has designed and run formal film, video, and radio training courses in Asia, Africa, and the United States of America. He has also conducted research and prepared reports on the film, video, and television sectors in the southern African region. More About Author

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