Winning a Billion Consumers
A Disruptive Approach for Success in India
- Atul Joshi - Founder & C.E.O., The Last Mile, New Delhi
India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.
How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?
Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.
This book is a critical read for anyone considering building a strong business in India.
A must read towards not only understanding the reasons for the sloth, but also towards determining a compelling way forward.
The author through his extensive research has tried to understand the role of Gram Power and technologies in inclusive consumption pattern…. The book is a must for professionals professing in theory and practice of business in India. It serves as an academic guide and a reference guide to students of MBA, Executive MBA, Industrialists, entrepreneurs, educators and practitioners.