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Why Viewers Watch

Why Viewers Watch
A Reappraisal of Television's Effects

  • Jib Fowles - University of Houston, Clear Lake, USA

Other Titles in:
Television & Radio

284 pages | SAGE Publications, Inc
Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

Preface to the Revised Edition
On Trial
A Checkered Past
What Viewers Truly Want (and Get) from Television
How it Happens that Viewers Get What They Want
TV Priggery
Television is Good for Nerves
Television is Good for Spleens
Television is Good for Hearts
Television is Good for Brains
Television is Good for Children
Television Heals

Jib Fowles

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