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Web Survey Methodology

Web Survey Methodology

First Edition
Additional resources:

May 2015 | 344 pages | SAGE Publications Ltd
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Chapter 1: Survey research and web surveys
Definition and typology

Web survey process

Evolution of web surveys, applications and related practices

Chapter 2: Pre-fielding
Mode elaboration


Questionnaire preparation

Technical preparations

Nonresponse strategy

General management

Chapter 3: Fielding


Processing and monitoring

Chapter 4: Post-fielding
Data preparation

Preliminary results

Data exporting and documentation

Chapter 5: Selected topics in web survey implementation
Smartphones, tablets and other devices

Online panels

Web survey software

Chapter 6: Broader context of web surveys
Broader methodological context

Web surveys within the project management framework

The web survey profession

Web survey bibliography

Chapter 7: Future of web surveys
General technological developments

Web survey software


Broader business and societal issues

Chapter 8: Conclusions


Web SM accompanying website
Visit for links to further reading and supplements for each chapter 

I'm adopting this important resource as a recommended material for web surveys in digital enterprise architecture.

Professor Alfred Zimmermann
Faculty of Informatics, Reutlingen University of Applied Sci
February 1, 2016

Recommended for anyone involved in or considering online surveys.

Ms Sandra Fleming
School of Nursing and Midwifery, Trinity College Dublin
June 29, 2015

This is a useful book for anyone planning to undertake a web survey. The book provides a clear indication of the process although this is obviously written for the American market with some of the costs being identified in dollars.

Dr Helen Stoneley
Faculty of Education, Health, Sciences, Derby University
June 25, 2015

The book is useful for our students conducting the survey via the Internet with noting the techniques and limitations in data collection

Professor Wai-Kwok Benson Wong
Dept of Government and International Studies, Hong Kong Baptist University
June 9, 2015

A very concise book offering students guidance into contemporary research areas

Mr Shelton Giwa
Dpt of Strategic Management & Marketin, De Montfort University
September 7, 2015

This book is a very extensive document and helps students to get into the field and also practitioners who want to know more about certain topics. It covers the start and design of a web survey and also the practical aspects one has to include to reach a successful online survey.

Dr Paul Jimenez
Institut fur Psychologie, Karl-Farnzens-Universitat Graz
October 29, 2015

Mario Callegaro

Katja Lozar Manfreda

Vasja Vehovar

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ISBN: 9780857028617
ISBN: 9780857028600

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