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We Are Data
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We Are Data
Algorithms and the Making of our Digital Selves

  • John Cheney-Lippold - Assistant Professor of Digital Studies and American culture, University of Michigan, Ann Arbor


© 2018 | 336 pages | SAGE Vistaar

What identity means in an algorithmic age—how it works, how our lives are controlled by it, and how we can resist it.

Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us, and even who our friends are. These complex configurations create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, we have no control over who we are algorithmically. Our identities are made useful not for us, but for someone else.

Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.

 
Preface
 
Introduction
 
CATEGORIZATION: MAKING DATA USEFUL
 
CONTROL: ALGORITHM IS GONNA GET YOU
 
SUBJECTIVITY: WHO DO THEY THINK YOU ARE?
 
PRIVACY: WANTED DEAD OR ALIVE
 
CONCLUSION: GHOSTS IN THE MACHINE
 
Acknowledgments
 
Notes
 
Index

In this book author explores how algorithms redefine our identity, and what to do about it. Author look that how our identity is defined online based on the data we generate online, knowingly or unknowingly. He explore how the manufactured or customized identity often contradicts our offline self and life, putting us in danger because we are, more and more, getting identified and categorized based in this ‘other’ identity.

Business Line, 9th April 2018

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John Cheney-Lippold

John Cheney- Lippold is Assistant Professor of American Culture at the University of Michigan. More About Author

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ISBN: 9789352800384
₹995.00