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Visual Methodologies

Visual Methodologies
An Introduction to Researching with Visual Materials

Fifth Edition

October 2022 | 480 pages | SAGE Publications Ltd
Have you found some exciting images that you want to explore but don’t know how to start your research or what methods to choose? Do you have a question about an aspect of visual culture that you want to answer?  

Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. 

With a clear step-by-step approach that is easy to dip in and out of, the book features:  

•Key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials 
•‘Focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities 
•Guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book

This bestselling critical guide is the perfect companion to visual methods projects for undergraduates, graduates, researchers and academics across the social sciences and humanities.

How to Use this Book
Researching with Visual Materials: A Brief Survey of Conceptual Debates
A Critical Visual Methodology
Understanding Visual Research Ethics
Designing a Visual Methods Research Project
How to Find, Format, Reference and Reproduce Images
Compositional Interpretation: Looking with a ‘Good Eye’
Content Analysis and Cultural Analytics: Finding Patterns in What You See
Semiology: Making Sense of Signs
Discourse Analysis I: Text, Intertextuality and Context
Discourse Analysis II: Instituitions, Objects and Displays
Interviews and Ethnographies: Studying Audiences, Fans and Users
Making Images as Research Data: Documentation, Elicitation and Participation
Applying Digital Methods to Digital Images
Using Images to Make Research Findings Engaging

Gillian Rose

My research interests lie broadly within the field of visual culture. I'm interested in visuality as a kind of practice, done by human subjects in collaboration with different kinds of objects and technologies.One long-term project, which resulted in a book from Ashgate Press in 2010, looked at family photos. I approached family snaps by thinking of them as objects embedded in a wide range of practices. I interviewed women with young children about their photos, and also looked at the politics and ethics of family snaps moving into more public arenas of display when the people they picture are the victims of violence. The book explores the... More About Author

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