An Introduction to Researching with Visual Materials
- Gillian Rose - University of Oxford, UK
Communication Research Methods | Geographical Methodology | Visual Methods
The Third Edition of An Introduction to Researching with Visual Materials, a bestselling critical introduction to the study and analysis of visual culture, has been fully revised and updated. Each chapter retains its rigorous examination and demonstration of an individual methodology, while continuing to be clear in structure and lucid in style. Reflecting changes in the way society consumes and creates its visual content, new features include:
- A Companion Website featuring additional examples of digital and social media, and moving images
- Pedagogical enhancements including full color images, extended further reading, and updated case studies and visual examples
- An additional chapter and expanded coverage on social and new media, and more information on mass media in general (TV, Print, Broadcasting)
- An expanded focus on how each method can be used in relation to a range of different visual materials
- An additional chapter on how to use visual materials for research and the presentation of research findings
A now classic text, the book appeals to undergraduates, graduates, researchers and academics in all subjects looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.
This website has been specially developed for the third edition to provide further instruction, resources and examples, as well as interactive activities and exercises that allow you to practice specific methods or see them in action.
Use the links on the navigation bar to the left to explore information about the book and its author, additional resources by chapter, and the individual activities and exercises.
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If you need to carry out research into visuals then Rose's book provides straight forward practical assistance for how to do so. Along with a history of this emerging field she explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project. This new edition will be key material for undergraduate studies
Clear, comprehensive, theoretically informed, and up to date, Visual Methodologies is an excellent guide to the rapidly growing field of visual research
Theo van Leeuwen
University of Technology, Sydney
Substantially updated to include a wide range of visual media examples, Gillian Rose's Visual Methodologies remains the authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples. For anyone already familiar with Visual Methodologies, this third edition offers a significant reworking of previous content, to include developments in the field of audience/fan cultures, digital media, ethics and image production as research practice. As such, Rose demonstrates the evolving nature of visual research and its methods, and reminds us of the passion involved in its study. It is a must buy for students and scholars alike
Principal Lecturer in Media Studies, University of Brighton
As of its first edition Visual Methodologies established itself as one of the better books to obtain a well-balanced introductory overview of different approaches to visual analysis and each revision further adds to its quality.
Rose's book is mainly (except for one chapter) focused on methodologies for analyzing 'found' or pre-existing images (as opposed to producing visual data or analyzing visual phenomena that are not images) but it does that in a very systematic and practical manner, clearly highlighting the exact modus operandi as well as the specific strengths and weaknesses of each of the methods or analytical frameworks. Of particular value is the attention devoted to mixing different methods, as far too often methods and theories are presented as distinct and even incompatible options
Professor of Visual Studies, University of Antwerp
An accessible text book that provides the student of visual culture necessary tools and insights on how to analyze images. The book is unique in bridging a wide range of methodologies from the humanities and the social sciences. Rose's in-depth and systematic discussion of theories and methods, as well as masterful handling of case studies and examples, will provide the reader with a valuable overview
Professor of Visual Culture, Radboud University Nijmegen
Gillian Rose has provided a welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse
Professor Martin Jay
University of California, Berkeley
A superb overwiew of visual research methods.
This title is one of the best visual methodologies textbooks with it's nice combination of theories and techniques.
Gillian Rose does a very good job at presenting a comprehensive view of the different ways of approaching visual materials for research in the humanities. At once a fantastic teaching resource and a very helpful tool for students.
this book is very recommended for further reading to all L3 yr2 learners
Useful as a supplemental field work text for more ambitious or creative students
This text is an excellent resource for those considering using images within research. It is clear and understandable even to the novice researcher but is also extremely informative for those who have experience.
A clear and accessible explanation of visual research methodologies.
Provides an extensive overview on visual methodologies
Provides an extensive review on all visual methodologies
Sample Materials & Chapters
Visual Methodologies: Researching with Visual Materials
Visual Methodologies: How to use this Book