Value Creation
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Value Creation
The Definitive Guide for Business Leaders

  • Gautam Mahajan - President, Customer Value Foundation, Inter-Link Services Private Limited, New Delhi


© 2016 | 340 pages | SAGE Response
Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.

This pathbreaking book shifts the focus to Creating Value for the entire business ecosystem and not just for the shareholders. It will launch organizations into the world of Value Creation and will convert good CEOs and companies to great ones with longevity and higher profi­tability.
 
Preface
 
Acknowledgments
 
Why Is Value Creation Important for CEOs?
 
CEOs As Value Creators for Business/Customers
 
How CEOs Can Use Value Creation for Customers
 
CEOs Can See How Their Values (and Their Company’s Values) Creates Customer Value
 
Business Transformation Ideas for CEOs to Create Value
 
How CEOs Can and Why They Should Create Value for Employees
 
How And Why Cxos Such As Cfo/Marketing/HR Create Value
 
Value Creation and Customer Service/Loyalty Tips for CEOs
 
How CEOs Can Use Value Creation to Enhance Pricing
 
CEOs Learn from Value Creation and Education
 
Conclusion: How CEOs Drive Their Companies to Become Leaders through Value Creation and Increase Profits through Customer Value
 
Appendix I: Articles I Like
 
82 Ways to Add Value for Customers
 
Excellence Is Being Great At the Things Yours Customer Value Most
 
The Customer of the Future: and Your Future
 
Why Training Does Not Create Great Leaders?
 
Appendix II: Short Guide to Customer Value Creation Definitions from the Book
 
Index

A very timely book on why and how companies must embrace and implement value creation culture!

Jagdish N. Sheth

For those who want to learn to create value, you’ve come home to this brilliant book.

Jack Mitchell,
Chairman, Mitchells Family of Stores, Author of Hug Your Customers, Hug Your People

This book is a classic, because it will change managerial thinking just like Tom Peters did "In Search of Excellence."

David Frigstad,
Chairman, Frost & Sullivan

In this excellent, very important book that supplements and extends the theory of value innovation and the creation of “blue oceans” as described by Kim and Mauborgne, Gautam Mahajan describes the priority, strategy, and difficult complexities of value creation as the core of a new generation of investment and management theory and practice that is now required in all businesses.

Dr William L. Miller
CEO, Innovation Extension Center LLC

This is a rich and rewarding book which will launch organizations into the world of value creation for customers and other stakeholders
and will convert good CEOs and companies to great ones with longevity and higher profitability. This book is a conceptual breakthrough which goes beyond the great Total Customer Value consulting work Gautam did for Godrej.

Adi Godrej
Chairman, the Godrej Group

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Gautam Mahajan

Gautam Mahajan is an internationally acclaimed expert in strategy, general management (including Customer Value), and globalization. He is President of Customer Value Foundation and Inter-Link Services Private Limited, an International Consulting Firm in operation since 1987, working with clients from America, Europe, Asia, Australia, and India. Gautam is also the Founder Editor of the Journal of Creating Value, an international journal focused on Customer and Value Creation (see jcv.sagepub.com).Gautam Mahajan is the leading global thought leader in Total Customer Value Management. He worked for a Fortune 50 company in the USA... More About Author

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ISBN: 9789351508977