Series edited by:
2012 | 3029 pages | Hardback: 978-81-321-0903-7 | Rs. 45,000
Georgia State University, USA
V. Kumar is the Lenny Distinguished Chair Professor of Marketing; Executive Director, Center for Excellence in Brand & Customer Management; and Director, Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University, USA. He has received eight lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business-to-Business Marketing, and Marketing Research by various professional organizations, most importantly the American Marketing Association (AMA).
He has published over 190 articles in many scholarly journals in marketing including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and Operations Research. His books include Managing Customers for Profit, Customer Relationship Management: A Databased Approach, Customer Lifetime Value, Marketing Research, Statistical Methods in CRM, and International Marketing Research. He has won several awards for his research publications in scholarly journals. Professor Kumar leads the marketing science to marketing practice initiative at the INFORMS Society for Marketing Science and has worked with Global Fortune 1000 firms to maximize their profits.