You are here

Using Visual Data in Qualitative Research

Using Visual Data in Qualitative Research

152 pages | SAGE Publications Ltd
Examining the wide range of uses of visual images in qualitative research, Using Visual Data in Qualitative Research incorporates discussion of visual data produced by the researcher, and that produced by those under study. It provides a comprehensive introduction to the practice of visually-orientated research.
The Place of Visual Data in Social Research
A Brief History

Approaches to Studying the Visual
Visual Methods and Field Research
Presenting Visual Research
Images and Social Research


This book is very helpful to understand visual research. Since my students often use pictures or film as a source of inspiration for their designs or research, I was hoping to use it as background reading for a graduate course students, mostly to develop a diploma thesis. They can learn a lot from this book.

Dr Vesna Potocic Matkovic
Faculty of Textile Technology, University of Zagreb
June 12, 2014

The use of visual images is an important contribution to qualitative research methods and will inspire me in my own research work. My master students should know of this book.

Dr Klaus Stagis
Master of the Psychology of Organisations, University of Roskilde
August 31, 2011

This text will be utilised during a level 5 research methods module for tourism and events students. Banks' style is great for challenging students understandings of how we can use the visual in our research and will hopefully assist them in creating more exciting dissertation topics.

Dr Louise Platt
Ctr for Tourism,Consumer & Food Studie, Liverpool John Moores University
August 20, 2011

Marcus Banks

Marcus Banks is Professor of Visual Anthropoloigy at the University of Oxford. Having completed a doctorate in social anthropology at the University of Cambridge, with a study of Jain people in England and India, he trained as an ethnographic documentary filmmaker at the National Film and Television School, Beaconsfield, UK.   He is the author Using Visual Data in Qualitative Research (2007) and co-editor of Rethinking Visual Anthropology (1997, with Howard Morphy), and Made to be Seen: Perspectives on the History of Visual Anthropology (2011, with Jay Ruby), as well as publishing numerous papers on visual research.   He has... More About Author

Purchasing options

Please select a format:

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.