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Understanding Research for Business Students

Understanding Research for Business Students
A Complete Student's Guide

  • Jonathan Wilson - Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia

November 2021 | 536 pages | SAGE Publications Ltd

Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project.

From choosing your research direction and considering ethics to data collection and writing up your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, working with primary and secondary data, and researching your own organisation, it provides a thorough overview of research for business and management students.

The book:

  • Enables you to visualise how each research stage links to the next, and makes sure you don’t miss a step with a handy 'Research Project Wheel'
  • Helps you increase your employability and develop transferable skills, such as proposal writing and data analysis
  • Provides student research examples that show common challenges you might face - and how to address them.

Key features include: research snapshots, offering short helpful tips for each stage of your research, and concept cartoons, which put forward different views about research to help you think critically about your approach. This book also has end-of-chapter questions, online multiple-choice questions and Kahoot! questions so you can test your understanding. 

Chapter 1: Introduction to business research
Chapter 2: Getting started: choosing your research direction
Chapter 3: Writing your research proposal
Chapter 4: Searching and critically reviewing the literature
Chapter 5: Research philosophies, approaches and strategies
Chapter 6: Formulating the research design
Chapter 7: Plagiarism and ethics in business research
Chapter 8: Doing work-based projects and researching your own organization
Chapter 9: Sampling techniques
Chapter 10: Using secondary data
Chapter 11: Social media for research
Chapter 12: Interviews and focus groups
Chapter 13: Observational research
Chapter 14: Questionnaires
Chapter 15: Analysing and managing qualitative data
Chapter 16: Analyzing and managing quantitative data
Chapter 17: Getting started with IBM SPSS Statistics
Chapter 18: Writing up and disseminating your work

Jonathan Wilson

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects. More About Author

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