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Understanding Research for Business Students

Understanding Research for Business Students
A Complete Student's Guide

  • Jonathan Wilson - Principal Lecturer in Marketing, Lord Ashcroft International Business School, Anglia Ruskin University

November 2021 | SAGE Publications Ltd
Part 1: The foundations of business research
Chapter 1: Introduction to business research and The Business Research Ladder
Chapter 2: Getting started: Choosing your research direction
Chapter 3: Searching and critically reviewing the literature
Chapter 4: Research philosophies, approaches, strategies and research design
Chapter 5: Understanding plagiarism and ethics in business research
Part 2: Managing and planning research projects
Chapter 6: Individual projects (dissertations)
Chapter 7: Work-based projects and researching your own organisation
Chapter 8: Working with your supervisor, research participants and organisations
Part 3: Data collection methods
Chapter 9: Sampling techniques
Chapter 10: Using secondary data
Chapter 11: Social Media research
Chapter 12: Collecting qualitative data
Chapter 13: Collecting quantitative data
Part 4: Data analysis and dissemination
Chapter 14: Analysing and managing qualitative data
Chapter 15: Analysing and managing quantitative data
Chapter 16: Getting started with IBM SPSS Statistics
Chapter 17: Writing up and disseminating your work

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Jonathan Wilson

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects. More About Author

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ISBN: 9781473953574
ISBN: 9781473953567