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Understanding Research for Business Students
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Understanding Research for Business Students
A Complete Student's Guide

  • Jonathan Wilson - Principal Lecturer in Marketing, Lord Ashcroft International Business School, Anglia Ruskin University


March 2021 | SAGE Publications Ltd
 
Part 1: The foundations of business research
 
Chapter 1: Introduction to business research and The Business Research Ladder
 
Chapter 2: Getting started: Choosing your research direction
 
Chapter 3: Searching and critically reviewing the literature
 
Chapter 4: Research philosophies, approaches, strategies and research design
 
Chapter 5: Understanding plagiarism and ethics in business research
 
Part 2: Managing and planning research projects
 
Chapter 6: Individual projects (dissertations)
 
Chapter 7: Work-based projects and researching your own organisation
 
Chapter 8: Working with your supervisor, research participants and organisations
 
Part 3: Data collection methods
 
Chapter 9: Sampling techniques
 
Chapter 10: Using secondary data
 
Chapter 11: Social Media research
 
Chapter 12: Collecting qualitative data
 
Chapter 13: Collecting quantitative data
 
Part 4: Data analysis and dissemination
 
Chapter 14: Analysing and managing qualitative data
 
Chapter 15: Analysing and managing quantitative data
 
Chapter 16: Getting started with IBM SPSS Statistics
 
Chapter 17: Writing up and disseminating your work

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Jonathan Wilson

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects. More About Author

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