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Understanding Global Cultures
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Understanding Global Cultures
Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

Sixth Edition


March 2015 | 680 pages | SAGE Publications, Inc
In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
 
Preface: Understanding Cultures in Depth
 
Part I. Introduction
 
Chapter 1. Understanding Cultural Metaphors
Language Barriers

 
Using Cultural Metaphors

 
Constructing Cultural Metaphors

 
Using Metaphor

 
Reading and Using This Book

 
A Two-Dimensional Typology of Cultures

 
A Scaling Perspective

 
Defining Culture or Identifying Its Determinants?

 
When Culture Does, and Does Not, Matter

 
 
Part II. Authority-Ranking Cultures
 
Chapter 2. The Thai Kingdom
Loose Vertical Hierarchy

 
Freedom and Equality

 
The Thai Smile

 
 
Chapter 3. The Japanese Garden
Corporate Cultures

 
Garden as Metaphor

 
Wa and Shikata

 
Seishin Training

 
Combining Droplets or Energies

 
Aesthetics

 
Similarities and Contrasts

 
 
Chapter 4. Bedouin Jewelry and Saudi Arabia
History and Geography

 
The Desert Bedouins

 
Bold Form

 
Handcrafted Appearance

 
Traditional Design

 
Female Ownership

 
 
Chapter 5. Dòn Gánh: The Two Sides of Vietnam
History of Occupation

 
The French Defeat and Division Into Two

 
The Metaphor: The Dualities of Dòn Gánh

 
 
Chapter 6. Kimchi and Korea
South Korea

 
Kimchi

 
The 60th Birthday

 
Strangers by Day, Lovers by Night

 
Kimchi’s Public Role

 
The Irish of Asia

 
 
Part III. Scandinavian Egalitarian Cultures
 
Chapter 7. The Swedish Stuga
Early History

 
Modern Evolution

 
Social Democracy

 
The Swedish Summer Home

 
Love of Untrammeled Nature and Tradition

 
Individualism Through Self-Development

 
Equality

 
 
Chapter 8. The Finnish Sauna
From Survival to Political and Economic Success

 
Sauna: A Secular “Holy” Place of Equality

 
Communication: Comfort With Quietude

 
 
Chapter 9. The Danish Christmas Luncheon
Interdependent Individualism

 
Geographic Ambivalence

 
Coziness

 
 
Part IV. Other Egalitarian Cultures
 
Chapter 10. The German Symphony
Postwar Evolution

 
The Symphony Orchestra

 
Diversity of Musical Instruments

 
Positional Arrangements of the Musicians

 
Conductors and Leaders

 
Precision and Synchronicity

 
The Unfinished Symphony

 
 
Chapter 11. Irish Conversations
Early History

 
English Oppression

 
Identifying Links

 
Intersection of Gaelic and English

 
Prayer as Conversation

 
A Free-Flowing Conversation: Irish Hospitality

 
Places of Conversations: Irish Friends and Families

 
Ending a Conversation

 
 
Chapter 12. The Canadian Backpack and Flag
Historical Background

 
Egalitarianism and Outlook

 
The Canadian Mosaic

 
Canadians as Non-U.S. Americans

 
 
Chapter 13. Australian Outdoor Recreational Activities
Capturing the Imagination

 
New Realities: Beyond Stereotypes

 
Barbecue

 
Equality Matching Among the Tall Poppies

 
 
Chapter 14. French Wine
Pureness

 
Classification

 
Composition

 
Suitability

 
The Maturation Process

 
The Changing Portrait

 
 
Part V. Market-Pricing Cultures
 
Chapter 15. American Football
The Tailgate Party

 
Pregame and Halftime Entertainment

 
Strategy and War

 
Selection, the Training Camp, and the Playbook

 
Individual Specialized Achievement Within the Team Structure

 
Aggression, High Risks, and Unpredictable Outcomes

 
Huddling

 
The Church of Football and Celebrating Perfection

 
 
Chapter 16. The Traditional British House
The Traditional House

 
History, Politics, Economics: Laying the Foundations

 
Growing Up British: Building the House

 
Being British: Living in the House

 
 
Part VI. Cleft National Cultures
 
Chapter 17. The Malaysian Balik Kampung
Returning to Nearby Roots

 
Authority Ranking

 
Reinforcing Common Values

 
 
Chapter 18. The Israeli Kibbutzim and Moshavim
Zionism, Types of Judaism, and the Palestinians

 
A New Country

 
Continuous War

 
Religious Conflict

 
Explicit Values

 
Size and Behavioral Outcomes

 
Traumas, Worldview, and Personality

 
 
Chapter 19. The Italian Opera
North and South

 
The Opera Metaphor

 
The Overture

 
Pageantry and Spectacle

 
Voice

 
Externalization

 
Chorus and Soloists

 
 
Chapter 20. Belgian Lace
Wallonian Versus Flemish

 
History of Lace

 
A Land of Contrasts

 
Control

 
Cooperation and Harmony

 
 
Part VII. Torn National Cultures
 
Chapter 21. The Mexican Fiesta
Historical Background

 
The Mexican Fiesta

 
Primary Focus on People

 
The Emphasis on Religion

 
Experiencing the Present

 
Freedom Within the Social Order

 
 
Chapter 22. The Turkish Coffeehouse
A Unique History

 
Islam and Secularity

 
Recreation, Communication, and Community Integration

 
A Male Domain

 
A Modest Environment

 
Life Outside the Coffeehouse

 
Looking Ahead

 
 
Part VIII. The Base Culture and Its Diffusion Across Borders (Clusters of Nations): The Example of China
 
Chapter 23. China’s Great Wall and Cross-Cultural Paradox
The Great Wall: Long, Tortuous, and Complex History

 
Confucianism and Taoism

 
Sun Tzu, War, and the Marketplace

 
 
Chapter 24. The Chinese Family Altar: The Expatriate Chinese Outside of China
The Importance of Family

 
The Expatriate Chinese

 
Roundness

 
Harmony

 
Fluidity

 
 
Chapter 25. The Singapore Hawker Centers
Origins of the Hawker Centers

 
Singapore’s History

 
Ethnic Diversity but Unity

 
Efficiency

 
The Power of Women

 
Safety

 
Synthesizing Traditional and New Values

 
 
Part IX. India: Tradition, Modernity, and Diversity
 
Chapter 26. India: The Dance of Shiva
Shiva’s Dance

 
Indian Culture: Early History

 
Cyclical Hindu Philosophy

 
The Cycle of Life

 
The Family Cycle

 
The Cycle of Social Interaction

 
The Work and Recreation (Rejuvenation) Cycle

 
 
Chapter 27. India: A Kaleidoscope of Diversity
The Kaleidoscope of Religions and Cultural Celebrations

 
Images of Festivals and Feasts

 
Cell Phones, Call Centers, and Curriculum: Images of Change

 
The Changing Image of Cricket

 
 
Part X. An African Perspective
 
Chapter 28. The Nigerian Marketplace
Diversity

 
Social Dynamism

 
Balancing Tradition and Change

 
 
Chapter 29. South African Townships
An Insider’s View

 
An Outsider’s View

 
 
Chapter 30. The Sub-Saharan African Bush Taxi
Basic Operations

 
A Short History of Africa

 
African Time Orientation and Fatalism

 
Communalism and Community Sharing

 
Hierarchy in African Society: Seating Arrangements in the Bush Taxi

 
 
Part XI. The Struggle for Cultural Identity and the Splintering of Nations: The Case of the Russian Empire
 
Chapter 31. Russian Ballet
An Apt Metaphor

 
A Flourishing Art

 
Echelons of the Ballet

 
Drama and Realism

 
The Russian Soul

 
 
Chapter 32. Estonian Singing
Lyrics, or the Painful History of the Proud Nation

 
Vocalists, or Simple Pleasures Inspired by Nature

 
Performance, or Singing as a Weapon

 
Audience, or Estonia on the Global Stage

 
 
Chapter 33. The Polish Village Church
Historical Background

 
Central Place of the Catholic Church

 
The Partitioning and Polish Identity

 
Survivors

 
 
Part XII. Same Metaphor, Different Meanings
 
Chapter 34. The Spanish Bullfight
The Bullfight Begins

 
Cuadrillas

 
Sol y Sombra

 
The Pompous Entrance Parade

 
Audience Involvement

 
The Ritual of the Bullfight

 
 
Chapter 35. The Portuguese Bullfight
Pride in Traditions

 
Stratification Amid Unity

 
Artistry and Human Gore

 
Profitless Bravery

 
 
Part XIII. Popular Music as Cultural Metaphors
 
Chapter 36. The Brazilian Samba
Evolution of the Samba

 
Small-Step Circularity

 
Physical Touch

 
Undulation

 
Spontaneous Escape

 
Paradox of Dancers

 
 
Chapter 37. The Argentine Tango
The Tango’s Evolution

 
Tango Music and Composers

 
The Dynamics of the Dance

 
Tango Singers and Their Lyrics

 
Gender Relations

 
Applying What We’ve Learned

 
Summary

 
 
Part XIV. Overlapping Cultural Metaphors for Geographically Related Nations
 
Chapter 38. Cultural Metaphors for the Caribbean
A Brief History of the Caribbean Region

 
Cultural Metaphors for the Caribbean

 
Personal Experiences With Caribbean Metaphors

 
Developing Complementary Cultural Metaphors

 
Conclusions

 
 
References
 
Index
 
About the Authors

Supplements

Instructor Resource Site
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Instructor Resources include a phrase/term glossary and an instructor's manual comprising the following:

I.        REPRINTING OF MARTIN J. GANNON’S Working Across Cultures: Applications and Exercises. Please note that some of the Learning Modules refer specifically to this book.

II.     
 LEARNING MODULES FOR CLASSROOM USE

1.   Learning Module: The Hawaii Case Study

2.   Learning Module Exercise on Generic Metaphors for Culture and Defining Culture

3.   Learning Module Involving Class Members in the Description of their Root Cultures in the First Class and Later in the Course

4.   Learning Module on the 14 Parts of the Sixth Edition

5.   Learning Module on the Extended Table of Contents and the Systematic Use of Cultural Metaphors through the Major Features of Each Cultural Metaphor

6.   Learning Module focusing on the strengths and limitations of the Dimensional Approach

7.   Learning Module: Debating the Relative Strengths and Limitations of Dimensions and Cultural Metaphors 

8.   Learning Module on chapter 1 Using Slides, Discussion Questions, and Exercises

9.   Learning Module Exercise on Time

10.  Learning Module on Creating Paragraphs and Surveys for Studying Cultural Metaphors

11. Learning Module on Cultural Metaphors and Business: Other Applications

12. Learning Module on Language

13. Learning Module on Types of Communication

14. Learning Module on Cross-Cultural Paradoxes

15.  Business Ethics and Decision Making Learning Module

16.  Cross-cultural Negotiations’ Learning Module

17.   Learning Module on World Religions

18.  Learning Module on Global Leadership and the Manager’s Role in Different Nations

19.  Three-Culture Joint Venture Exercise

20. Learning Module on the Long-Term Effects of Violating Cultural Norms and Values: The Case Study of the Hong Kong Orchestra and the Exercise “The Story of Upoli”

21. Learning Module: The Relative Effectiveness of Single-Culture and Multiple-Cultures Cross-Cultural Groups

22. Learning Module Involving the Individual Interviews

23. Learning Module: The Deaf Culture

24.  Learning Module:  Specific Suggestions for Using the Internet, Films, and Cross-Cultural Training Videos

III.  THE SYLLABUS (SPRING, 2015)

IV.   THE THREE EXAMINATIONS WITH ASTERISKED CORRECT ANSWERS FOR MULTIPLE CHOICE QUESTIONS AND ESSAY QUESTIONS (27 OF THE 38 CHAPTERS IN THE 6TH EDITION)

V.     MULTIPLE CHOICE AND ESSAY QUESTIONS FOR THE NINE CHAPTERS NOT REQUIRED FOR EXAMINATIONS (Note: It is the Instructor’s Choice to Add to Examinations and Course Requirements)

VI.     DISCUSSION QUESTIONS FOR ALL CHAPTERS

VII.    AN INTEGRATIVE SUMMARY: WHAT WE’VE LEARNED

This is a great book. The byte sized chapters cover a gamut of important areas for the students to look at. The tone makes it useful for those students who are familiar and completely new to the area

Dr Rohit K Dasgupta
Winchester School of Art, Southampton University
April 29, 2016

Excellent book. We use it for international work placements. Students like the approach and examples very much. They do, however, find the book's price steep for their budget.

Miss Radmila Radojevic
Faculteit Communicatie & Journalistiek, Hogeschool Utrecht
January 20, 2016

Brilliant book for students with a keen interest in global diversity.

Mrs Angela K Midgley
BUSINESS MANAGEMENT AND IT, Weston College
April 26, 2016

Very innovative approach to intercultural management, interesting and engaging for students. It is a very good complement to more "formal" text books used to convey the key concepts on the subjects.

Miss Cintia Otero
Economic Science, Universidad de Buenos Aires
June 23, 2015

This book will be recommended but need to become evaluated by the students over some time.

Dr Monne Wihlborg
Health Science centre, Lund University
June 22, 2015

On of the best books on the market, both philosophically interesting but will also provoke some critical thinking for its readers.

Mr Matt Kirby
Performance, Falmouth University
June 11, 2015
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Sample Materials & Chapters

Chapter 15

Chapter 23


Martin J. Gannon

Martin J. Gannon (Ph.D., Graduate School of Business, Columbia University) is Professor Emeritus of Strategy and International Management at both the Smith School of Business, University of Maryland at College Park and the College of Business Administration, California State University San Marcos.  He is a three-time recipient of the Fulbright Professorship Award (West Germany, 1981-82; Thailand, 1987; and Austria, 2017-18).  His other awards include: 1) The Outstanding Educator Award, International Division, 2014, Academy of Management, the largest and best known management and teaching organization in the world; 2) the... More About Author

Rajnandini K. Pillai

Rajnandini Pillai (PhD, State University of New York at Buffalo, 1994) is Professor of Management at the College of Business, California State University, San Marcos (CSUSM). She is also Executive Director and founding member of the Center for Leadership Innovation and Mentorship Building (CLIMB) at the university. Her areas of research interest are leadership and cross-cultural management. She has published her work on charismatic and transformational leadership, leadership and voting behavior, and cross-cultural differences in organizational justice in some of the leading journals in her field such as The Leadership Quarterly, Journal of... More About Author

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ISBN: 9781483340074
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