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Understanding Emerging Markets
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Understanding Emerging Markets
Building Business BRIC by Brick

  • Stefano Pelle - Managing Director, Piaggio India, Motoplex concept showroom, Kochi


December 2006 | 248 pages | SAGE Response
This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:

– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development
 
Introduction
 
What is an Emerging Market?
 
Starting Off
 
Working Environment
 
Building the Business Model
 
The Importance of Ethics
 
Emerging Global Challengers
 
Appendices
 
Bibliography
 
Index

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Stefano Pelle

Stefano Pelle obtained a Master’s Degree with Honors in Economics from LUISS University of Rome and a Post Graduate Diploma in Marketing from the School of Management of the same university. He completed his second Master’s Degree in Political Science from La Sapienza, University of Rome. During his career he attended executive education programs in renowned institutes such as HEC, ESSEC, INSEAD and London Business School.He joined Price Waterhouse in 1985 but started his marketing career in 1987 with Johnson and Johnson. After spending six years in the FMCG sector, he moved to the services industry as Head of Marketing of Iberia Airlines.... More About Author

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ISBN: 9780761935575
₹645.00

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