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Understanding Emerging Markets
Building Business BRIC by Brick
First Edition
- Stefano Pelle - Managing Director, Piaggio India, Motoplex concept showroom, Kochi
Other Titles in:
Strategic Management & Business Policy
Strategic Management & Business Policy
December 2006 | 248 pages | SAGE Response
This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:
– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development
– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development
Introduction
What is an Emerging Market?
Starting Off
Working Environment
Building the Business Model
The Importance of Ethics
Emerging Global Challengers
Appendices
Bibliography
Index