You are here

Tune In, Log On
Share

Tune In, Log On
Soaps, Fandom, and Online Community


Volume: 3

October 1999 | 264 pages | SAGE Publications, Inc
Tune In, Log Out is an ethnographic study of an Internet soap opera fan group. Bridging the fields of computer-mediated communication and audience studies, the book shows how verbal and non verbal communicative practices create collaborative interpretations and criticism, group humour, interpersonal relationships, group norms and individual identity. While much has been written about problems and inequities women have encountered online, Nancy K Baym's analysis of a female-dominated group in which female communication styles prevail demonstrates that women can build successful online communiciteis while still welcoming male participation. In addition, a longitudinal look at the development of fan group allows an examination of the endurance of the group's social structure in the face of the Internet's tremendous growth. Lively and enagaging, Tune In, Log Out provides an entertaining introduction to issues of online and audience community.
 
Introduction
 
Introduction
Three Tales of One Community

 
 
The Soap Opera and Its Audience
TV for the Less Intelligent?

 
 
Interpreting and Comparing Perspectives in the Audience Community
 
It's Only a Soap
Criticism, Creativity and Solidarity

 
 
'I Think of Them as Friends'
Interpersonal Relationships in the On-Line Community

 
 
The Development of Individual Identity
 
Futureflash
Five Years Later

 
 
Conclusion
Tune In Tomorrow

 

Preview this book

Nancy K. Baym

Nancy Baym is an Associate Professor of Communication Studies at the University of Kansas. She has written many widely-cited articles about online fan community and social aspects of online interaction and is the author of the book Tune In, Log On: Soaps, Fandom, and Online Community (Sage Press, Inc.). She is a co-founder and Past-President of the Association of Internet Researchers. She is an award-winning teacher whose courses address the use of new communication technologies in creating identities, relationships and communities, interpersonal communication, and qualitative research methods. She serves on the editorial boards of the... More About Author

Purchasing options

Please select a format:

ISBN: 9780761916499
$72.00 
ISBN: 9780761916482
$158.00 

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.