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Troll Proof Branding in the Age of Doppelgangers

Troll Proof Branding in the Age of Doppelgangers

Gaurav Sood - Professor of Marketing at Amity University, Noida

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Fake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism.

Clever strategies such as emotional and cultural branding can only help your brand go as far as one little slip from grace. In the blink of an eye, your brand’s image can be tarnished by its monstrous doppelganger. Tweets by angry fans along with memes about your brand can become your worst nightmare. Read More