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Transforming Qualitative Information
Thematic Analysis and Code Development
- Richard E. Boyatzis - Case Western Reserve University, USA
Other Titles in:
Qualitative Research
Qualitative Research
April 1998 | 200 pages | SAGE Publications, Inc
Thematic analysis - a process for encoding qualitative information - can be thought of as a bridge between the languages of qualitative and quantitative research. This book helps students and researchers understand thematic analysis as a process that is a part of many qualitative methods, and provides clear guidance about learning to develop techniques to apply to research. The book shows how one can sense themes - the first step in analyzing information - as well as how to develop codes through the use of numerous examples from different research settings.
The Search for the Codable Moment
Developing Themes and Codes
Deciding on Units of Analysis and Units of Coding as Issues of Sampling
Developing Themes and a Code Using the Inductive Method
Developing Themes Using the Theory-Driven and Prior-Research-Driven Method and Then Applying the Code
Scoring, Scaling and Clustering Themes
Reliability Is Consistency of Judgment
Don't Go Breaking My Heart
This book is a really excellent book and I will be recommending it as essential.
Marketing Communication Dept, Emerson College
July 21, 2021