Chapters are packed with pedagogical features that help readers consolidate their learning. These include: chapter objectives, key terms, discussion questions and exercises, links to useful websites, and profiles of successful individuals and organizations.
Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
This book is essential reading for undergraduate students taking courses on Tourism Marketing, Tourism Marketing Management and Hospitality Marketing. It will also be of interest to some graduate students.