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Tour Leadership and Management

Tour Leadership and Management

First Edition
  • Shailja Sharma - Faculty, Indian Institute of Tourism and Travel Management (IITTM), Noida
  • Nimit Chowdhary - Faculty, Department of Tourism, Hotel, Hospitality and Heritage Studies, Jamia Millia Islamia, New Delhi
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October 2018 | 336 pages | SAGE Texts

This comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism and Travel Management who aspire to be successful tourism professionals. 

Written in an accessible style and offering clear and pragmatic guidance, Tour Leadership and Management is the outcome of the authors’ academic experience coupled with their interaction with numerous professionals and stakeholders from the tourism and hospitality industry. This unique textbook covers a wide array of tasks, responsibilities and practices of tour leadership using industry-related examples, varied case studies and numerous interactive illustrations.

The book’s practice- oriented approach and dedicated focus on the techniques of tour management makes it an essential training tool that fills the existing content gap. It will benefits everyone who hopes to master the art of tour leadership and management and take it up as a profession.

Key Points:

• Collection of several real-time caselets exemplifying situations that professional tour managers face during their day-to-day functioning.

• Practical orientation with Indian examples, hands-on exercises and industry insights.

• Extensive illustrations for an interesting and engaging read.

Section A: Job of a Tour Manager
Being a Tour Manager
What is a Tour Manager’s Job?
Skill Sets for a Tour Manager
Section B: Pre-tour Preparation
Pre-tour Preparation for a Group File
Familiarisation with a Destination
Liaison with Local Suppliers
Pre-tour Documentation
Travel Essentials for a Tour Manager
Section C: On-Tour Responsibilities of a Tour Manager
Receiving Guests at the Airport
Responsibilities at the Hotel
Responsibilities at an Attraction
Responsibilities on the Coach
Responsibilities on Other Modes of Transportation
Other Responsibilities
Closing the Tour
Section D: Insights into Guiding
Tour Manager as a Tour Guide
Techniques of Commentary
Practices to be a Successful Tour Guide
Section E: Call of the Profession
Responsibility Towards other Stakeholders
Handling Questions
Handling Awkward Tourists
Dealing with the Group
Handling Grievances
Making Sense of Cultural Differences
Handling Emergency Situations
Some more Tricky Situations


Shailja Sharma

Shailja Sharma, BBA (Management), MBA (Marketing), MTM, PhD, UGC (NET and JRF), is currently working as an Assistant Professor at the Indian Institute of Tourism and Travel Management (IITTM), an autonomous body under the Ministry of Tourism, Government of India. She has been the chairperson for the BBA (Tourism and Travel) programme for the Noida campus during 2015–2018 besides handling various other administrative assignments and portfolios since 2007.She has a total of 15 years of experience with 13 years of experience in teaching and training in tourism and 2 years of corporate experience. She has extensively taught more than 3,000... More About Author

Nimit Chowdhary

Nimit Chowdhary, BE (Mech.), MBA, PhD, is a full professor and heads the Department of Tourism, Hotel, Hospitality and Heritage Studies of Jamia Millia Islamia. He was earlier with the Indian Institute of Tourism and Travel Management. He has more than 24 years of teaching and research experience. He has also taught as a full professor at Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico (2001); Shaoxing University, China (2005); and Mizoram University (2007). He has also taught as a visitor at the University of Girona, Spain; University of Gotland, Sweden; Global Entrepreneurship Acad.,... More About Author

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ISBN: 9789352807376