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Theory of Media Literacy

Theory of Media Literacy
A Cognitive Approach

First Edition

April 2004 | 320 pages | SAGE Publications, Inc
Media literacy is a topic of increasing interest, especially to educators. Despite that interest, there has been no single book that brings together the scattered work on media literacy, one that looks at, in Potter's words, "what we know as well as what can be done with what we know."

Potter is a high-profile name in this field. His text Media Literacy has further established his reputation as an expert on this topic.

I. Background
Chapter 1: Why Do We Need a Theory of Media Literacy?
Chapter 2: Explicating the Construct of Media Literacy
II. Introducing the Theory
Chapter 3: Definitions and Distinctions
Chapter 4: The Media Literacy Model
Chapter 5: The Foundational Knowledge Structures
Chapter 6: The Personal Locus
Chapter 7: Competencies and Skills of Media Literacy
III. Information Processing
Chapter 8: The Filtering Task
Chapter 9: The Meaning-Matching Task
Chapter 10: The Meaning-Construction Task
Chapter 11: Traps in Meaning Construction
IV. Practices
Chapter12: Practices

W. James Potter

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a... More About Author

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ISBN: 9780761929529
ISBN: 9780761929512

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