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The Unmanageable Consumer
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The Unmanageable Consumer

Second Edition
232 pages | SAGE Publications Ltd
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Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges.

The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.

Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and US military hegemony is examined as is the influence on consumerism of Islamic fundamentalism, the anti-globalisation movement, environmental concerns and depleting natural resources.

This book will interest advanced undergraduate, postgraduate and MBA students taking courses on behavior, buyer behavior, customer behavior, consumers & society, and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.
 
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The Consumer As Identity-Seeker
 
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The Consumer As Victim
 
The Consumer As Rebel
 
The Consumer As Activist
 
The Consumer As Citizen
 
The Unmanageable Consumer

Yiannis Gabriel

Yiannis Gabriel is Professor of Organizational Theory at Bath University. Yiannis has a degree in Mechanical Engineering from Imperial College London and a PhD in Sociology from the University of California, Berkeley.  Yiannis is well known for his work into organizational storytelling and narratives, leadership, management learning and the culture and politics of contemporary consumption. He has used stories as a way of studying numerous social and organizational phenomena including leader-follower relations, group dynamics and fantasies, nostalgia, insults and apologies. He has also carried out extensive research on the... More About Author

Tim Lang

Tim Lang has been Professor of Food Policy at City University's Centre for Food Policy since 2002. With a PhD in Social Psychology from Leeds University he became a hill farmer in Lancashire, North of England, in the 1970s. Over the last four decades he has engaged in public and academic research and debate about food policy: what sort of food system do we want? What do we mean by progress? He has written and co-written 10 books and many reports and papers on the trends, problems and policy frameworks in the food system. A constant theme is how public health, environment, social justice and consumer rights do and don’t connect. Besides his... More About Author

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