You are here

SAGE online ordering services and account tools will be unavailable due to system maintenance beginning Saturday, December 14 at 1:00am GMT until Sunday, December 15 at 8:00pm GMT. If you need immediate assistance, please contact +91-11-4053 9222 or customerservicebooks@sagepub.in. Thank you for your patience and we apologise for the inconvenience.

The (Un)Common Sense of Advertising
Share

The (Un)Common Sense of Advertising
Getting the Basics Right

First Edition


May 2003 | 268 pages | SAGE India
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
 
The Big Picture
 
The Take Off
 
The Advertising Context
 
The Marketing Perspective
 
The Brand Perspective
 
The Advertising Perspective
 
The Creative Perspective
 
The Media Perspective
 
The Supplementary Perspective
 
The Agency Perspective
 
The Touch Down
 
Index

Preview this book

Sanjay Tiwari

Purchasing options

Please select a format:

ISBN: 9780761997368
₹925.00