The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research

Edited by:

Andrew F. Hayes - Ohio State University, USA
Michael D. Slater - The Ohio State University, USA
Leslie B. Snyder - University of Connecticut, USA

Other Titles in:
Communication & Media Studies | Quantitative/Statistical Research

November 2007 | 400 pages | SAGE Publications, Inc

This sourcebook provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a nontechnical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher in dealing with difficult data problems. Most chapters include an example based on real data to illustrate basic concepts. Students and faculty interested in diving into a new statistical topic, such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis, will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.

Michael D. Slater, Andrew F. Hayes, Leslie B. Snyder

Chapter 1: Overview

Kristopher J. Preacher, Andrew F. Hayes

Chapter 2: Contemporary Approaches to Assessing Mediation in Communication Research

Kimberly Henry, Michael D. Slater

Chapter 3: Studying Change and Intraindividual Variation: Longitudinal Multilevel and Structural Equation Modeling

Itzhak Yanovitzky, Arthur Vanlear

Chapter 4: Time Series Analysis: Traditional and Contemporary Approaches

Leslie B. Snyder, Ann O?Connell

Chapter 5: Event History Analysis for Communication Research

Itzhak Yanovitsky, Robert Hornik, Elaine Zanutto

Chapter 6: Estimating Causal Effects in Observational Studies: The Propensity Score Approach

R. Lance Holbert, Michael T. Stephenson

Chapter 7: Commentary on the Uses and Misuses of Structural Equation Modeling in Communication Research

Hee Sun Park, William P. Eveland Jr., Robert Cudeck

Chapter 8: Multilevel Modeling: Studying People in Contexts

Thomas W. Valente

Chapter 9: Communication Network Analysis

David Roskos-Ewoldsen, Beverly Roskos-Ewoldsen

Chapter 10: Scaling and Cluster Analysis

Blair T. Johnson, Lori A. J. Scott-Sheldon, Leslie B. Snyder, Seth M. Noar, Tania B. Huedo-Medina

Chapter 11: Contemporary Approaches to Meta-Analysis in Communication Research

Ofer Harel, Rick Zimmerman, Olga Dekhtyar

Chapter 12: Handling Missing Data in Communication Research

Sample Materials & Chapters

Chapter 2 - Contemporary Approaches to Assessing Mediation in Communication Rese

Chapter 4 - Time Series Analysis: Traditional and Contemporary Approaches

Chapter 11 - Contemporary Approaches to Meta-Analysis in Communication Research

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Andrew Frederick Hayes

Andrew Hayes (Ph.D., Cornell University; B.A., San Jose State University) holds joint appointments in Communication and Psychology at The Ohio State University. His training is in quantitative psychology and his specialties are research methodology, psychometrics, data analysis, and the application of psychological knowledge and theory to communication processes. He has published in the statistical methodology, social psychology, and public opinion literatures and is author of the forthcoming book Statistical Methods for Communication Science (LEA). More About Author

Michael Slater

Michael D. Slater (Ph.D. Stanford University, 1988) is Social and Behavioral Science Distinguished Professor at the School of Communication, The Ohio State University. He has served as principal investigator of NIH-funded studies of substance abuse prevention efforts, and impact of alcohol-related news coverage, alcohol advertisements, and alcohol warnings as well as conducting investigations of persuasion and media effects. More About Author

Leslie B. Snyder

Leslie B. Snyder (Ph.D. & M.A,, Stanford University; B.A., State University of New York at Albany) is Professor of Communication Sciences at the University of Connecticut. Her research assesses the impact of different types of media and messages, utilizing surveys, experiments, and meta-analyses. Recently, she has been a principal investigator of an NIH-funded study on the effects of alcohol advertisements on youth drinking, and has conducted meta-analyses of the effectiveness of communication campaigns on health topics in the U.S. and in developing countries. More About Author

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