You are here

The SAGE Handbook of Visual Research Methods

The SAGE Handbook of Visual Research Methods

Edited by:
  • Eric Margolis - Arizona State University, USA, University of Oregon, USA, Yale University, USA, University of Colorado, USA
  • Luc Pauwels - University of Antwerp, Belgium

July 2011 | 776 pages | SAGE Publications Ltd
This 42 chapter volume represents the state of the art in visual research. It provides an introduction to the field for a variety of visual researchers: scholars and graduate students in art, sociology, anthropology, communication, education, cultural studies, women's studies, ethnic studies, global studies and related social science and humanities disciplines.

The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates "cutting edge" as well as long-standing and recognized practices. This text is not only "about" research, it is also an example of the way that the visual can be incorporated in data collection and the presentation of research findings. Contributors to the book are from diverse backgrounds and include both established names in the field and rising stars. Chapters describe a methodology or analytical framework, its strengths and limitations, possible fields of application and practical guidelines on how to apply the method or technique.

The Sage Handbook of Visual Research Methods is organized into seven main sections:

I) Framing the Field of Visual Research

II) Producing Visual Data and Insight

III) Participatory and Subject-Centered Approaches

IV) Analytical Frameworks and Approaches

V) Vizualization Technologies and Practices

VI) Moving Beyond the Visual

VII) Options and Issues for Using and Presenting Visual Research

Preface: Aims And Organization Of This Handbook
Luc Pauwels
An Integrated Conceptual Framework for Visual Social Research
Richard Chalfen
Looking Two Ways: Mapping the Social Scientific Study of Visual Culture
Jon Wagner
Visual Studies and Empirical Social Inquiry
Jon Wagner
Seeing Things: Visual Research and Material Culture
David MacDougall
Anthropological Film Making: An Empirical Art
Mark Klett
Repeat Photography in Landscape Research
Jon H Rieger
Re-Photography for Documenting Social Change
Prasad Boradkar
Visual Research Methods in the Design Process
Claudia Mitchell and Naydene de Lange
Community-Based Participatory Video and Social Action in Rural South Africa
Richard Chalfen
Differentiating Practices of Participatory Visual Media Production
Francesco Lapenta
Some Theoretical and Methodological Views on Photo-Elicitation
Tirupalavanam G. Ganesh
Children-Produced Drawings: An Interpretive and Analytical Tool for Researchers
Elisabeth Chaplin
The Photo Diary as an Auto-Ethnographic Method
Annekatrin Bock, Holger Isermann and Thomas Knieper
Quantitative Content Analysis of the Visual
Marion G. Müller
Iconography and Iconology as a Visual Method and Approach
Winfried Nöth
Visual Semiotics: Key Features and an Application to Picture Ads
Terrence Wright
Press Photography and Visual Rhetoric
Eric Margolis and Jeremy Rowe
Methodological Approaches to Disclosing Historic Photographs
James Chapman
Researching Film and History: Sources, Methods, Approaches
Ray McDermott and Jason Raley
Looking Closely: Toward a Natural History of Human Ingenuity
Michael Ball and Gregory Smith
Ethnomethodology and the Visual: Practices of Looking, Visualization and Embodied Action
Hubert Knoblauch and René Tuma
Videography: An Interpretative Approach to Video-Recorded Micro-Social Interaction
Bettina Olk and Arvid Kappas
Eye-Tracking as a Tool for Visual Research
Innisfree McKinnon
Expanding Cartographic Practices in the Social Sciences
Daniel Collins
Participatory Geographic Information Systems (PGIS) in Visual Research
John Grady
Numbers into Pictures: Visualization in Social Analysis
Raewyn Bassett
Visual Conceptualization Opportunities with Qualitative Data Analysis Software
Theo van Leeuwen
Multimodality and Multimodal Research
Luc Pauwels
Researching Websites as Social and Cultural Expressions: Methodological Predicaments and a Multimodal Model for Analysis
Jan Baetens and Steven Surdiacourt
How to 'Read' Images with Texts: The Graphic Novel Case
Sarah Pink
A Multisensory Approach to Visual Methods
Roderick Coover
Interactive Media Representation
Dónal O'Donoghue
Doing and Disseminating Visual Research: Visual Arts-Based Approaches
Darren Newbury
Making Arguments with Images: Visual Scholarship and Academic Publishing
Brian Gran
Making a 'Case': Applying Visual Sociology to Researching Eminent Domain
Rose Wiles, Andrew Clark and Jon Prosser
Visual Research Ethics at the Crossroads
Jeremy Rowe
Legal Issues of Using Images in Research

It is meaty!...This book it better suited to those with a good level of experience in visual research methods who want to explore their genre further and delve deeper into the state of play and the roots of visual research methods.

Sukey Tarr
SRA Reviews

The development of interdisciplinary research, innovations in technology and developments in our understandings of the potential of the visual in research make this text a timely contribution to methodological literature... This handbook covers a broad range of traditional and more cutting edge issues all of which seem necessary if research methods are to keep pace with the developments in contemporary society... In bringing together such an impressive range of authors and interdisciplinary issues, it offers a comprehensive handbook for anyone engaging with visual methods.
Dr Emma Rich
Psychology of Women's Section Review

A heavy book, 754 pages: the size alone makes the Sage handbook of visual research methods, edited by Eric Margolis (University of Arizona) and Luc Pauwels (University of Antwerp), a special experience. The preface therefore promises not doctrine, but a panorama of a flourishing discipline, offering an unprecedented, almost magical freedom. The details are the true wealth of this book. They form a kaleidoscopic tour of what visual languages ??can do: approaches, specialties and hobbies. [...] This standard work on visual social research is a feast of recognition.

Menno Oostra
KWALON Journal

This really is a remarkable book - the more I learn about how images work on us and how we work on images the more fascinating I find this stuff.


Preview this book

Eric M. Margolis

Luc Pauwels

Luc Pauwels, PhD, is Professor of Visual Research Methods in the Faculty of Social Sciences, Founder and Director of the Visual & Digital Cultures Research Center (ViDi) at the University of Antwerp, and Vice President of Research of RC57 “Visual Sociology” of the International Sociological Association (ISA). As a visual sociologist and communication scientist, he published widely on visual research methodologies, visual ethics, family photography, website analysis, anthropological filmmaking, visual corporate culture, urban culture, and scientific visualization. Books include Visual Cultures of Science (UPNE, 2006), The SAGE Handbook... More About Author

Purchasing options

Please select a format:

ISBN: 9781847875563

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.