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The SAGE Handbook of Online Research Methods

The SAGE Handbook of Online Research Methods

Second Edition
Edited by:
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December 2016 | 684 pages | SAGE Publications Ltd

Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS.

Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections:

1. Online Research Methods
2. Designing Online Research
3. Online Data Capture and Data Collection
4. The Online Survey
5. Digital Quantitative Analysis
6. Digital Text Analysis
7. Virtual Ethnography
8. Online Secondary Analysis: Resources and Methods
9. The Future of Online Social Research

The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Raymond M. Lee, Nigel G. Fielding, and Grant Blank
Chapter 01: Online Research Methods in the Social Sciences: An Editorial Introduction
Rebecca Eynon, Jenny Fry and Ralph Schroeder
Chapter 02: The Ethics of Online Research
Karsten Boye Rasmussen
Chapter 03: Data Quality in Online Environments
Claire Hewson
Chapter 04: Research Design and Tools for Online Research
Dietmar Janetzko
Chapter 05: Nonreactive Data Collection Online
Ayelet Baram-Tsabari, Elad Segev and Aviv J. Sharon
Chapter 06: What’s New? The Applications of Data Mining and Big Data in the Social Sciences
Martin Innes, Colin Roberts, Alun Preece and David Rogers
Chapter 07: Of Instruments and Data: Social Media Uses, Abuses and Analysis
Jonathan Bright
Chapter 08: “Big Social Science”: Doing Big Data in the Social Sciences
Vasja Vehovar and Katja Lozar Manfreda
Chapter 09: Overview: Online Surveys
Ronald D. Fricker, Jr
Chapter 10: Sampling Methods for Online Surveys
Vera Toepoel
Chapter 11: Online Survey Design
Lars Kaczmirek
Chapter 12: Online Survey Software
Don A. Dillman, Feng Hao and Morgan M. Millar
Chapter 13: Improving the Effectiveness of Online Data Collection by Mixing Survey Modes
Bernie Hogan
Chapter 14: Online Social Networks: Concepts for Data Collection and Analysis
Javier Borge-Holthoefer & Sandra González-Bailón
Chapter 15: Scale, Time, and Activity Patterns: Advanced Methods for the Analysis of Online Networks
Corinna Elsenbroich
Chapter 16: Social Simulation and Online Research Methods
Harko Verhagen, Magnus Johansson, Wander Jager
Chapter 17: Games and Online Research Methods
Helen Kennedy and William Allen
Chapter 18: Data visualisation as an emerging tool for online research
Roel Popping
Chapter 19: Online Tools for Content Analysis
Mike Thelwall
Chapter 20: Sentiment Analysis for Small and Big Data
Edward Brent
Chapter 21: Artificial Intelligence/Expert Systems and Online Research
Nicholas Hookway and Helene Snee
Chapter 22: The Blogosphere
Christine Hine
Chapter 23: Ethnographies of Online Communities and Social Media: Modes, Varieties, Affordances
Henrietta O’Connor and Clare Madge
Chapter 24: Online Interviewing
Katie M. Abrams and Ted J. Gaiser
Chapter 25: Online Focus Groups
Jon Hindmarsh
Chapter 26: Tools for Collaboration in Video-based Research
Christina Silver & Sarah L Bulloch
Chapter 27: CAQDAS at a Crossroads: Affordances of Technology in an Online Environment
Louise Corti and Jo Wathan
Chapter 28: Online access to Quantitative Data Resources
Patrick Carmichael
Chapter 29: Secondary Qualitative Analysis Using Online Resources
David Martin, Samantha Cockings and Samuel Leung
Chapter 30: Finding and Investigating Geographical Data Online
Matthew Zook, Ate Poorthuis and Rich Donohue
Chapter 31: Mapping Spaces: Cartographic Representations of Online Data
Brian Beaton, David Perley, Chris George, Susan O’Donnell
Chapter 32: Engaging Remote Marginalized Communities Using Appropriate Online Research Methods
William Revelle, David M. Condon, Joshua Wilt, Jason A. French, Ashley Brown and Lorien G. Elleman
Chapter 33: Web- and Phone-Based Data Collection Using Planned Missing Designs
Harrison Smith, Michael Hardey, Mariann Hardey and Roger Burrows
Chapter 34: Social Cartography and ‘Knowing Capitalism’: Critical Reflections on Social Research and the Geo-Spatial Web
Michael Fischer, Stephen Lyon and David Zeitlyn
Chapter 35: Online Environments and the Future of Social Science Research
Grant Blank
Chapter 36: Online Research Methods and Social Theory

Online Research Methods are exploding in variety and importance. This new SAGE Handbook provides a much-needed comprehensive treatment of this dynamic and exciting field. From big data, semantic mining, AI, simulations, and visualizations to online focus groups,interviewing, ethnography, video-based research, and  much more besides, this volume has everything you need for a broad and deep exploration of the new world of research online.

Robert Kozinets
Jayne and Hans Hufschmid Chair of Strategic Public Relations, USC Annenberg

In 2008 with the first and very successful edition of the Handbook, online research was characterized by its "newness" and by "caution". Today’s researchers are now “familiar" with online methods and "adept at their use", so the second edition of the Handbook has updated 27 chapters of the first edition and added nine chapters and two sections: "Digital Quantitative Analysis" and "Digital Text Analysis". Big data, gaming and participatory research are now also present. With a pragmatic focus on the current state-of-the-art, the new Handbook remains very attuned to the issues and challenges of online research and its methods.

Karl van Meter
Lecturer in Social Sciences, Ecole Normale Supérieure

Internet-based research methods is a diffuse and rapidly evolving area and this new edition of the Handbook of Online Research Methods provides a much needed overview and assessment of where it currently stands. As well as comprising some updated chapters, this new edition now includes chapters on many new areas, some of which were barely on the horizon when its predecessor was published. As such, this new edition provides much needed advice on the implementation of these methods and an appraisal of the state of the field. It will be invaluable to students and practitioners.

Alan Bryman
Emeritus Professor, School of Management, University of Leicester

The SAGE Handbook of Online Research Methods, Second Edition”, edited by Nigel Fielding, Raymond Lee and Grant Blank, brings together several of the most noted scholars in the area of web and online survey methodology, along with the contributions of many younger researchers. The result is a compendium of information about online survey design, survey ethics, sampling and data capture, analysis of social network data, content analysis of digital text, online ethnography, and secondary analysis of online data, as well as essays relating online data to artificial intelligences, cartography, and diverse other topics. The authors are to be commended for an excellent update to their first edition, producing  volume of significant value to those interested in online research methods, social science, and social theory.

Dave Garson
Professor, North Carolina State University

"The rapid growth of online communication technologies—social media, distributed internet use, and mobile devices
capable of recording and sharing information spontaneously—has expanded opportunities for researchers to collect and
use digital-born data. Keeping up with the methods for conducting studies in an online environment requires new ways of
thinking about the overall research process. This impressive handbook, written by an international team of scholars,
facilitates such conceptualization for both novice and experienced researchers...The handbook's focus on
the social sciences makes one wish for a similarly useful companion handbook examining online research methods
applicable to the humanities and performing arts."
Summing Up: Highly recommended. Beginning students through professionals/practitioners.

R. V. Labaree,

Nigel G. Fielding

Nigel Fielding, BA (Sussex) MA (Kent) PhD (LSE), is Emeritus Professor of Sociology at the University of Surrey, a Fellow of the Academy of Social Sciences, and a member of the Community of Experts of the European Science Foundation, and served on the Mixed Methods Research Association’s presidential task force on the future of mixed methods. His interests in research methodology include mixed methods, socio-spatial methods, qualitative software, interview methods, field observation, and digitally-mediated fieldwork. Nigel has authored/edited 27 books, many in research methodology, including The SAGE Handbook of Online Research... More About Author

Raymond M. Lee

Raymond M. Lee is Emeritus Professor of Social Research Methods at Royal Holloway University of London. He has written extensively about a range of methodological topics. These include the problems and issues involved in research on ‘sensitive’ topics, research in physically dangerous environments, the use of unobtrusive measures, and the role of new technologies in the research process.  His current research focuses on the historical development of interviewing techniques. More About Author

Grant Blank

Grant Blank is Survey Research Fellow at Oxford Internet Institute (OII), University of Oxford. He is a sociologist who studies the social and cultural impact of the Internet and other new communication media. He is also interested in cultural sociology, especially reviews and cultural evaluation.Grant began his career as an independent consultant based in Chicago Illinois specializing in research design, statistical analysis, and database design. He previously taught at American University in Washington DC. He completed his PhD on the sociology of reviews at the University of Chicago in 1999, and joined OII in 2010. More About Author

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