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The SAGE Encyclopedia of Corporate Reputation

The SAGE Encyclopedia of Corporate Reputation

Two Volume Set
Edited by:

June 2016 | 1 048 pages | SAGE Publications, Inc


What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement.


For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference.  The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.


Key features include:

  • 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats
  • Entries conclude with Cross-References and Further Readings to guide students to in-depth resources.
  • Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas.
  • A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study.
  • A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation.
  • A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies.
  • The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities.


"clearly written and easy to read... guide to a growing academic area."

T. Gilson
College of Charleston
Against the Grain

"With the increasing public interest in corporate reputation, this new two-volume work is an appropriate resource for specialists as well as non-experts across an array of industries. Students in programs of management, marketing, organizational communication, advertising and public relations, leadership, and business ethics will find this a useful introduction to the concerns of organizational studies and reputation...This well-organized and conceived reference source, with its detailed 50-page index in volume 2, is suited for libraries of all types that support business programs or serve business communities...Summing Up: Highly recommended. All libraries. All levels."

L. Kong
California State University

"These days announcements of corporate scandal, consumer fraud, and celebrity bad behavior are quickly and widely broadcast via social media outlets and newsfeeds and may justifiably wreak havoc on the reputations of those companies and individuals involved. The SAGE Encyclopedia of Corporate Reputation edited by Craig E. Carroll (Ph.D., University of Texas at Austin) is both a timely and authoritative reference work...Highly recommended for academic as well as other large research and corporate libraries."

Colleen Seale

"clearly written and easy to read... guide to a growing academic area."

Val Hamilton
Reference Reviews

Craig Eugene Carroll

Craig E. Carroll, lecturer at Rice University's Jones Graduate School of Business and Copenhagen Business School, is an internationally recognized authority on corporate reputation, corporate communication, and business, media, and society. He is the editor of The Handbook of Communication and Corporate Reputation and Corporate Reputation and the News Media. He has two decades of teaching, research, and professional engagement experience in communication, identity, and reputation audits. He serves on the editorial boards and regularly reviews for journals in the larger field of communication, corporate communication, and... More About Author

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ISBN: 9781483376516

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