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The Rhetorical Power of Popular Culture
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The Rhetorical Power of Popular Culture
Considering Mediated Texts

Fourth Edition


February 2024 | 376 pages | SAGE Publications, Inc
Can television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism?

The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
 
Chapter 1. What Is Popular Culture and Why Study It?
 
Chapter 2. Expanding the Rhetorical Tradition
 
Chapter 3. A Narrative Perspective
 
Chapter 4. A Dramatistic Perspective
 
Chapter 5. A Symbolic Convergence Perspective
 
Chapter 6. A Neo-Marxist Perspective
 
Chapter 7. Feminist Perspectives
 
Chapter 8. A Music Perspective: The Illusion of Life
 
Chapter 9. Visual Perspectives
 
Chapter 10. Media-Centered Perspectives
 
Appendix. Writing a Popular Culture Rhetorical Essay

Deanna Dee Sellnow

Deanna D. Sellnow is a professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida. She conducts research in two major areas. The first focuses on strategic instructional communication in a variety of contexts including both in-person and online classrooms, as well as risk, crisis, and health communication contexts. The second focuses on rhetorical studies of popular culture (ranging from music to advertisements to television programs and feature films). She has conducted funded research for the World Health Organization (WHO), the U.S. Geological Survey (USGS), the U.S.... More About Author

Thomas G. Endres

Thomas G. Endres is a professor of Communication Studies at the University of Northern Colorado, where he serves as coordinator to the Leadership Studies (LEAD) minor and to the Extended Campus online degree completion program. In a career marked primarily by administrative (chair or director) responsibilities, he found time to conduct research in the areas of pedagogy, popular culture, and rhetoric. He has published several dozen refereed articles, book chapters, conference proceedings, and an encyclopedia entry, applying Bormann’s Symbolic Convergence Theory to the study of rhetorical communities; examining such diverse collectives... More About Author

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ISBN: 9781071851548
$129.00