An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, this book provides a thorough understanding of the various wings and functionaries of the radio industry. From the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews and improving public speaking, the book will help in developing the right skill set for readers looking for a head start in the radio industry.
•Provides detailed job descriptions and skill sets required in the radio industry
•Focuses on the intricacies of producing a radio show—from creating content to building relationships with the listener
•Includes dedicated chapters on radio sales and audience research for better understanding of the commercial aspect of radio
•Includes extensive discussion on the history of radio broadcasting, community radio and the FM revolution in India