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The McDonaldization of Society

The McDonaldization of Society

Eighth Edition

How the principles of fast-food restaurants are dominating the world

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Social Theory | Sociology

November 2014 | 280 pages | SAGE Publications, Inc
Now in its Eighth Edition, George Ritzer's McDonaldization of Society continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in the areas of consumption and globalization.

Through vivid, story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aides students' critical development. This new edition has been fully updated to include a new focus on McDonaldization of the workforce. 
1. An Introduction to McDonaldization
McDonald’s as an American and a Global Icon  
The Long Arm of McDonaldization  
The Dimensions of McDonaldization  
A Critique of McDonaldization: The Irrationality of Rationality  
Illustrating the Dimensions of MCDonaldization: The Case of IKEA  
The Advantages of McDonaldization  
What Isn’t McDonaldized?  
A Look Ahead  
2. The Past, Present, and Future of McDonaldization
Bureaucratization: Making Life More Rational  
The Holocaust: Mass-Produced Death  
Scientific Management: Finding the One Best Way  
The Assembly Line: Turning Workers Into Robots  
Levittown: Putting Up Houses—”Boom, Boom, Boom”  
Shopping Centers: Malling America  
McDonald’s: Creating the “Fast-Food Factory”  
McDonaldization and Contemporary Social Changes  
3. Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods  
Calculability: Big Macs and Little Chips  
4. Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside  
Control: Human and Nonhuman Robots  
5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization  
Efficiency: It’s a Fetish  
Calculability: Zeal for Speed  
6. Predictability and Control: McJobs and Other McDonaldized Occupations 2
Predictability: Scripting and Controlling Employees  
Control: Even Pilots Aren’t in Control  
7. The Irrationality of Rationality
Inefficiency: Long Lines at the Checkout  
High Cost: Better Off at Home  
False Friendliness: “Hi, George”  
Disenchantment: Where’s the Magic?  
Health and Environmental Hazards: A Day’s Calories in One Fast-Food Meal  
Homogenization: It’s No Different in Paris  
Dehumanization: Getting Hosed at “Troff 'n' Brew”  
Dehumanized Death: Dying Amidst Machines and Strangers  
The Irrationalities of McJobs: Just Hand the Bag Out  
8. Dealing With McDonaldization
Creating “Reasonable” Alternatives: Sometimes You Really Do Have to Break the Rules  
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna  
Coping Individually: “Skunk Works,” Blindfolded Children, and Fantasy Worlds  
Some Concluding Thoughts on Dealing With McDonaldization  
9. Globalization and the Possibility of the DeMcDonaldization of Society?
Globalization and McDonaldization  
The DeMcDonaldization of Society  
The Internet and DeMcDonaldization  
DeMcDonaldizing the Web?  
About the Author


Instructor Site

Password-protected INSTRUCTOR RESOURCES you’ll actually use! 

Save time and ease class preparation with the additional guidance and tools, including:

  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course. 
  • Sample course syllabi provide suggested models for structuring your course structure.
  • Chapter-specific discussion questions help launch conversation by prompting students to engage with the material and by reinforcing important content.
  • Student activities for individual or group projects provide lively and stimulating ideas for use in and out of class reinforce active learning.
  • Teaching Tips provide helpful advice to instructors for how to approach the material in the book.
  • Web Resources enhance classroom-based explorations of key topics
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter
  • A list of recommended readings of books and articles that instructors and students can use as supplements to the chapter readings or to expand upon concepts covered in class.


Good, lively introduction to globalization that students can easily relate to

Ms Barbara A Kirkpatrick
Department of Humanities, Institute of Technology Carlow
December 4, 2016

The classic text for any course exploring aspects of globalization, culture and consumption.
The text provides an up-to-date analysis of the homogenisation (or McDonaldisation) of society, drawing on the most recent examples, which students can easily apply at any level of study.
A fundamental and essential text for any course exploring globalisation in the context of Sociology, Geography, Politics or Economics.

Mr Gavin Hatton
Sociology , Merthyr Tydfil College
October 13, 2016

This updated edition offers a new chapter which examines Starbucks. Students felt they could relate to many of the updated examples and support the ideas on environmental issues and McDonaldization

Mrs Sunray Heap
General Education , Cardiff and Vale College
July 6, 2016

Thought provoking, helped make sense of many theories and myths around our changing society.

Ms Caroline Brooks
Faculty of Development & Society, Sheffield Hallam University
March 1, 2016

This is a book that applies classical sociological theory in a very interesting and wise way and so it is very insightful in explaining and understanding sociological theory in practice.

Dr Joana Almeida
Centre for Criminology and Sociology, Royal Holloway, University of London
August 30, 2015

Lively analysis of key theory- students thoroughly engaged with text

Ms Elizabeth Cotterell
April 28, 2015

Sample Materials & Chapters

Chapter 1

Chapter 3

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George Ritzer

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader... More About Author

Also available as a South Asia Edition.

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ISBN: 9781483358949