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The Life of Z

The Life of Z
Understanding the Digital Pre-teen and Adolescent Generation

First Edition

January 2020 | 276 pages | SAGE Select
A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement across the world. All of 16 years, she has been nominated for the Nobel prize and has been on the cover of Time Magazine as one of the 100 most influential people in the world. Greta personifies and symbolizes zeners, who are nothing like any previous generation the world has ever seen. These pre-teens & teens are unique, world changers and perhaps the only hope for this planet. Yet, if not nurtured, they are at the risk of being lost due to the ignorance of institutions and individuals.

The Life of Z packs extensive real-life narratives and thought provoking analysis to help us understand this generation born 2000 and after to engage with them for a better future for them and for all of us.

Who Are Generation Z?
The New ‘Zeneration’
Boats in the Ocean
How Did the Zebra Get the Stripes?
The Digital Dilemma
Trouble in Paradise
Devil in Disguise
Lighthouse on the Beach
Learning to Live with Paradoxes

‘The Life of Z is a thoughtful book that brings into focus issues that affect Gen Z and shows how we can help nurture an extraordinary generation of achievers and change makers.’

Ravi Venkatesan
UNICEF Special Representative for Young People

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Debashish Sengupta

Debashish Sengupta is a dual PhD in management from Central University of Nicaragua (UCN) and Azteca University, Mexico (accredited by ASIC, UK) and holds certificates in ‘Social Psychology’ and ‘Leadership Development’ from Wesleyan University, USA and Japan Management Association, respectively. Dr Sengupta is the co-author of the Crossword Bestseller and KPMG-cited book, Employee Engagement and has authored five other acclaimed books. His research papers have been published in leading international journals. He is a featured Judge at Engage International, a UK-based global engagement consulting firm, for the Blue Lotus Award—given every... More About Author

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ISBN: 9789353882259