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The Indian Media Business

The Indian Media Business
Pandemic and After

Fifth Edition

September 2021 | 332 pages | SAGE Response
Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company?

How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?

The fifth edition of The Indian Media BusinessPandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments. 
Special Credits

Vanita Kohli-Khandekar is one of the most insightful media analysts I know and has covered the current, crucially important, era of India’s media history with depth and understanding. This excellent book is an important addition to our understanding of this important period of immense transition in both the content and form of India’s media.

Prannoy Roy
Co-founder and Executive Co-chairperson, NDTV Group

As an ardent observer of the media and entertainment landscape, Vanita has perfectly encapsulated the metamorphosis of the industry in The Indian Media Business. The disruption caused by a black swan event like the COVID-19 pandemic has led to the emergence of newer consumer habits and consumption patterns, which have been well researched and captured in the book, with insightful analysis and anecdotes. The book is an incisive study of the industry, providing a multidimensional view for the academia and anyone who wants to understand this high-potential industry.

Punit Goenka
Managing Director and CEO, Zee Entertainment Enterprises

The explosive growth of the media and entertainment sector has been a remarkable feature of the changing face of India in recent years. This book provides comprehensive and engaging insights into both the history and future outlook for India’s creative industries and thoughtfully considers the range of economic, political and social issues to be managed in the years ahead.

Jim Egan
Chief Investment Officer, Media Development Investment Fund (MDIF), and Former CEO, BBC Global News

We are living through a time of great transition in media when digital adoption has accelerated significantly due to the confinement forced upon the world by the pandemic. New forms of content creation combined with new ways to distribute and monetize that content on social media and creator platforms are changing the global media landscape, perhaps, irreversibly. Vanita Kohli-Khandekar is one of the smartest thinkers in media and this new edition of The Indian Media Business is a must-read for anyone trying to understand these changes and what the media business is likely to look like in a post-pandemic world.

Parry Ravindranathan
Media Executive, Former President and Managing Director, Bloomberg Media

The Indian Media Business is required reading for anyone seriously interested in media on the subcontinent. This new edition provides an important update on the rapidly changing business, and any student, scholar or professional who wishes to understand where things are—and where they might be heading—should read Vanita Kohli-Khandekar’s work.

Rasmus Kleis Nielsen
Director, Reuters Institute for the Study of Journalism and Professor of Political Communication, University of Oxford

Vanita Kohli-Khandekar

Vanita Kohli-Khandekar has been tracking the Indian M&E business  for almost two decades. Currently, she is a columnist and writer for one of India’s leading financial dailies, Business Standard. She also writes for Singapore-based ContentAsia. Her earlier stints include one at Businessworld and EY. A Cambridge University Press fellow (2000), Vanita, has taught at some of the top media schools in India. She is a regular speaker at industry forums in India and overseas, and has several research papers to her name.This is the fifth edition of her book, The Indian Media Business. It has been translated in Hindi and Marathi.Her... More About Author

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ISBN: 9789354790904