The Indian Media Business
- Vanita Kohli-Khandekar - Media specialist and writer
The outstanding feature of the fourth edition is a new chapter on digital media—arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India.
This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media.
This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.
‘A well researched guide to the difficult yet dynamic terrain of the Indian media business.’
‘This best-selling book presents a comprehensive analysis of the current state of the Indian media industry.’
‘This book presents a comprehensive history and up-to-date analysis of the Indian media industry.’
‘This book provides the business history, technology, valuation norms, and industry trends in print, television, radio, internet, out-of-home media and events-not covered by any business books so far.’
‘A must read for media professionals and for anyone planning to invest in the Indian media and entertainment business.’
‘This book combines data with rigorous analysis to offer a complete introduction to the media scenario in India.’
‘The result of Vanita Kohli’s diligent labour is evident in the book—it has a very exhaustive account of the media as they function today.’
Her tome has become a reference book for students of Indian media courses.