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The IDEATE Method

The IDEATE Method
Identifying High-Potential Entrepreneurial Ideas

First Edition

January 2020 | 104 pages | SAGE Publications, Inc

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

About the Authors
Chapter 1: Introduction
Chapter 2: Identify
Chapter 3: Discover
Chapter 4: Enhance
Chapter 5: Anticipate
Chapter 6: Target
Chapter 7: Evaluate
Chapter 8: IDEATE 50 More
Chapter 9: Choose One Big, Valuable, Impactful, Feasible, and Profitable Idea

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Sample Materials & Chapters

Chapter 1. Introduction

Chapter 2. Identify

Daniel A. Cohen

Dan Cohen, PhD, is the John C. Whitaker Executive Director and Professor of Practice at theCenter for Entrepreneurship at Wake Forest University. Over the course of his career, he hastaught entrepreneurship and strategy at the undergraduate, graduate, and executive levels. Sincecoming to Wake Forest University in 2015, he has cofounded Startup Lab with Greg Pool andcompletely revamped all aspects of the Center for Entrepreneurship. Before joining the faculty atWake Forest, Cohen was on faculty at Cornell from 2007 to 2015, where he founded and directedeLab, Cornell’s entrepreneurship accelerator program hailed by Forbes magazine as a major... More About Author

Gregory Arthur Pool

Greg Pool, JD, MBA, is a lifelong entrepreneur. He started businesses during college at the Universityof South Carolina Honors College and while attending Wake Forest University for lawschool and business school. Greg has founded and cofounded several businesses that he has exited,as well as leading turn-around and relaunch efforts. Greg was the entrepreneur-in-residence atWake Forest University before becoming director of Wake Forest’s startup accelerator, StartupLab, which he cofounded with Dan Cohen. Greg is now a member of the entrepreneurship facultyat Wake Forest, where he specializes in helping entrepreneurs create early value in... More About Author

Heidi Marie Neck

Heidi Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of EntrepreneurialStudies. She is the academic director of the Babson Academy, a dedicated unit withinBabson that inspires change in the way universities, specifically their faculty and students, teachand learn entrepreneurship. The Babson Academy builds on Neck’s work starting the Babson Collaborative,a global institutional membership organization for colleges and universities seeking toincrease their capability and capacity in entrepreneurship education, and leading Babson’s Symposiafor Entrepreneurship Educators (SEE), programs designed to further develop... More About Author

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ISBN: 9781544393247