Packed with pragmatic guidance for tackling research in the real world, this fourth edition:
- Offers support for diving into a project using digital data, with how-to guidance on conducting online and social media research
- Empowers you to confidently disseminate your work and present with impact
- Helps you map out your research journey and put a plan in place with decision trees in every chapter
- Challenges you to be reflective and critical about the research you consume and undertake
Zina O'Leary's detailed and down-to-earth approach gives you the research skills and momentum you need to successfully complete your research project.