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The Digital Marketing Planner
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The Digital Marketing Planner
Your Step-by-Step Guide


Other Titles in:
Electronic Marketing | Marketing

160 pages | SAGE Publications Ltd

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you’ll: 

  1. Learn all the key information you need.
  2. See theory in practice through the running Zoom case example.
  3. Apply what you’ve learnt through 50 interactive activities and build your plan.
 
Step 1: Assess the background
 
Step 2: Analyse the audience
 
Step 3: Create a digital marketing strategy
 
Step 4: Construct the objectives
 
Step 5: Justify the resources
 
Step 6: Build the action plan
 
Step 7: Evaluate the plan
 
Step 8: Present the plan

It was very readable, very easy to use.

Lorcan, postgraduate digital marketing student

I liked the “Fill in the Blanks” task sections. I thought it was very nice to be able to write down in the same place I was learning.

Maeve, postgraduate digital marketing student

I really enjoyed the use of colour to specify each different section and found it to be very fun and inviting.

Shauna, postgraduate digital marketing student

I understood at each step exactly what I had to do and why it was a good idea to do so. 

Anand - 2nd year digital marketing student

As a student, I found it very useful […] Very unique content. 

Paulius, 2nd year digital marketing student

It gives the reader a realistic overview of the real world and real digital marketing situations.

Hugo, 2nd year digital marketing student

The main thing I have struggled with throughout my marketing modules is knowing which steps to do include in a plan and when to include them. I think having a clear template would really help motivate me. 

Shannon, postgraduate digital marketing student

Annmarie Hanlon

Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors’ award for the best worldwide results. As an early adopter, working in ‘online marketing’ since 1990, Dr Hanlon is a Fellow of the Chartered Institute... More About Author