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The Culture of Design
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The Culture of Design

Third Edition

Other Titles in:
Design | Popular Culture | Visual Culture

December 2013 | 296 pages | SAGE Publications Ltd
What is the social impact of design? How do culture and economics shape the objects and spaces we take for granted? How do design objects, designers, producers and consumers interrelate to create experience? How do new networks of communication and technology change the design process?

Thoroughly revised, this new Third Edition:
  • explores the iPhone
  • digs deep into the digital with a new chapter on networks and mobile technologies
  • provides a new chapter on studying design culture
  • explores the relationship of design to management and the creative industries
  • supports students with a revamped website and all new exercises
This is an essential companion for students of design, the creative industries, visual culture, material culture, and sociology. 
 
Chapter 1: Design Culture
Design culture as an object of study

 
Beyond Visual Culture: Design Culture as an academic discipline

 
Models for studying Design Culture

 
Design Culture beyond discipline?

 
 
Chapter 2: Design and Production
The rise of design

 
Freelance, in-house and consultancy design

 
The establishment of design consultancy

 
The 1980s design consultancy boom

 
Neo-fordist design

 
Post-fordist design

 
Towards a brand ethos

 
Speeding up design and production

 
Design within disorganized capitalism

 
The new economy

 
 
Chapter 3: Designers and Design Discourse
Definitions of design

 
The word ‘design’ in history

 
The professional status of design

 
Designers as ‘Cultural Intermediaries’

 
Historicity and modernism in design discourse

 
Second modernity versus design management

 
Service design

 
Design Thinking

 
 
Chapter 4: The Consumption of Design
The culture of consumption

 
Design and consumer culture

 
Passive or sovereign consumers?

 
De-alienation and designing

 
Commodities and the aesthetic illusion

 
Systems of provision

 
Circuits of culture

 
Designers and the circuit of culture

 
Writing about things

 
Consumption and practice

 
Anomalous objects

 
 
Chapter 5: High Design
Design classics

 
Mediating production

 
Consuming postmodern high design: Veblen and Bourdieu

 
Historicity

 
Modern designers/modern consumers

 
Designers, risk and reflexivity

 
Critical design

 
Design art

 
 
Chapter 6: Consumer Goods
Images

 
Surfaces

 
Doing the Dyson

 
Product semantics

 
Mood boards

 
Lifestyles and design ethnography

 
Back to the workshop

 
Product semantics and flexible manufacture

 
Designing global products

 
Product designers and their clients

 
Products and brand image

 
Product use

 
The iPod: consumption, practice and contingency

 
 
Chapter 7: Branded Places
Evaluating place: beyond architectural criticism

 
The Barcelona paradigm

 
Cultural economies, regeneration and gentrification

 
Museums and postindustrial place-making

 
Beyond nation-states: cities and regions

 
The branding of city-regions and nations

 
Problematizing the branding of place

 
 
Chapter 8: Branded Leisure
From Fordist to disorganized leisure

 
Time-squeeze and packaged leisure

 
The Disney paradigm

 
Post-tourists

 
Naked and nowhere at Center Parcs

 
Televisuality and designing leisure experiences

 
Dedifferentiation/distinction

 
 
Chapter 9: On-screen Interactivity
Computers and graphic design

 
Technological development and consumer growth

 
Professional practices

 
Critical reflection

 
Authorship

 
Readership

 
Consuming interactivity

 
Cybernetic loss

 
Liberation and regulation: the bigger picture

 
Bytes and brands

 
 
Chapter 10: Communications, Management and Participation
Internal brand building

 
The end of advertising

 
Brand and communications consultancy

 
Employees as consumers

 
Aesthetic labour

 
Designing for creativity

 
Social participation and design activism

 
 
Chapter 11: Networks and Mobile Technologies
iPhones and smartphones

 
Cyborgs

 
Closed and open networks

 
Cultural relativism and technological change

 
The competition of monopolies

 
Scipts and metadata

 
Agencement

 
Assemblage

 
Articulation

 
Boundary objects and spaces

 
 
Chapter 12: Studying Design Culture
A design culture turn

 
Writing design culture

 
Scope

 
Closed and open conceptions of design

 
Reflexivity and historicity

 
Mediation

 
Density

 
Dynamics

 
Materiality

 
Concluding remarks

 

an engaging text

Mr Richard Kotter
Geography & Environmental Management, Northumbria University
December 12, 2014

An excellent book that continues to be relevant to students whose disciplines demand an engagement with design and culture.

Dr Jamie Brassett
MA Innovation Management, Central Saint Martins College of Arts and Design
November 25, 2014

This book has in previous editions been a core text on our Design Studies 2 module, which is taught across three undergraduate Product Design programmes and the new updated edition is greatly welcomed and has been updated on the students reading lists.

The book is written in a manner that is easily accessible to students and on topics that support seminar discussion within this module well.

Dr Matthew Watkins
Product Design, Nottingham Trent University
October 31, 2014

This book covers contemporary issues in design against a historical background. It is an ideal text that demonstrates the necessity of theoretical writing to underpin design research.

Mr David Jones
Design and Applied Arts, Wolverhampton University
June 12, 2014

Julier carefully negotiates some of the complex theory underlying the concepts of culture and design, and their historical development. The new version is refreshing in its inclusion of social impact design, but could further benefit from a less Eurocentric perspective of design culture. We have ordered multiple copies of the book for the universities libraries as supplemental reading for our students.

Mr Angus Campbell
Industrial Design, University of Johannesburg
April 21, 2014

Too narrow in scope for this course. Very good book though - just not a good match for a media sociology course aiming at visual communication.

Mr Mikael Sorknaes
Business & IT, Business Academy South West
April 9, 2014

A worthwhile read for all art & design students giving them a thorough and useful insight into the culture of design.

Mrs Sue Martin
BCAT, Basingstoke College of Technology
March 10, 2014

This book challenges contemporary design thinking and is engaging for both practising designers and for students of design. Although there is much that is familiar, Guy Julier provides a fresh set of 'lenses' on design by creating a domain between traditional design histories and material cultures. A useful and provocative text.

Mr John Backwell
Design Department, Goldsmiths College
March 4, 2014

This book gives way to better understanding about design, society, and everyday life. Further, This may help my students in investigating the lifestyle from somewhat different perspectives.

Dr Ruly Darmawan
Faculty of Art and Design, Institut Teknologi Bandung
February 21, 2014

A great book full of case studies illuminating different aspects of design. However, a bit lighter on the cultural angle.

Mr Indranath Neogy
Communication Studies, Hult International Business School
February 13, 2014
  •  

Guy Julier

Guy Julier is Senior Lecturer in design at Leeds Metropolitan University. More About Author

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