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The Content Analysis Reader

The Content Analysis Reader

  • Klaus Krippendorff - The Annenberg School for Communication, University of Pennsylvania
  • Mary Angela Bock - The Annenberg School for Communication, University of Pennsylvania

July 2008 | 496 pages | SAGE Publications, Inc
Presenting a collection of studies that exemplify what content analysts do and how they solve problems in applying this methodology, this book offers readers additional insights into designing and conducting their own research. It enables readers to learn the process of conducting content analysis research whether used as a companion to Krippendorff's Content Analysis text, as a supplemental text for content analysis courses, or as an introduction to content analysis by examples.
Part 1: History and Conception of Content Analysis
Karin Dovring
Quantitative Semantics in 18th Century Sweden
Max Weber
Towards a Sociology of the Press: An Early Proposal for Content Analysis
Bryon C. Mathews
A Study of a New York Daily
Alvan A. Tenney
The Scientific Analysis of the Press
Alexander L. George
Propaganda Analysis: A Case Study From World War II
Gordon W. Allport
Letters From Jenny
Mary Angela Bock
Impressionistic Content Analysis: Word Counting in Popular Media
Part 2: Unitizing and Sampling
Harold Garfinkel
"Good" Organizational Reasons for "Bad" Clinic Records
Daniel Riffe, Charles F. Aust, Stephen R. Lacy
Effectiveness of Random, Consecutive Day and Constructed Week Sampling
Sally J. McMillan
The Challenege of Applying Content Analysis to the World Wide Web
David P. Phillips
Airplane Fatalities After Newspaper Stories About Murder and Suicide
Robert F. Bales
Interaction Process Analysis
Siegfried Kracauer
Structural Analysis of Film
Maxwell E. McCombs, Donald L. Shaw
The Agenda-Setting Function of Mass Media
Part 3: Inferences and Analytical Constructs
Charles E. Osgood
Contingency Analysis: Validating Evidence and Process
Vernon K. Dibble
Four Types of Inference From Documents to Events
Nathan Leites, Elsa Bernaut, Raymond L. Garthoff
Politburo Images of Stalin
Alexander George
Quantitative and Qualitative Approaches to Content Analysis
Ole R. Holsti
Evaluative Assertion Analysis
Michael L. Best
An Ecology of Text: Memes, Competition, and Niche Behavior
William J. Paisley
Identifying the Unknown Communicator in Painting, Literature and Music
J. Zvi Namenwirth
Wheels of Time and the Interdependence of Value Change in America
Klaus Krippendorff
Inferring the Readability of Text
Part 4: Coders and Coding
Kathleen M. MacQueen, Eleanor McLellan, Kelly Kay, Bobby Milstein
Codebook Development for Team-Based Qualitative Analysis
Tony Hak, Ton Bernts
Coder Training: Explicit Instruction and Implicit Socialization?
Gilbert Shapiro
The Future of Coders: Human Judgments in a World of Sophisticated Software
Brigitte L. Nacos, Robert Y. Shapiro, John T. Young, David P. Fan, Torsten Kjellstrand, Craig McCaa
Comparing Human Coding and a Computer-Assisted Method
Joseph N. Cappella, Danielle J. Mittermaier, Judith Weiner, Lee Humphreys, Tiara Falcone, Mario Giorno
Coding Instructions: An Example
Part 5: Categories and Data Languages
Elihu Katz, Michael Gurevitch, Brenda Danet, Tsiyona Peled
Petitions and Prayers: An Analysis of Persuasive Appeals
David N. Bengston, Zhi Xu
Changing National Forest Values
Harold D. Lasswell
The World Attention Survey
Linda L. Viney, Peter Caputi
Constructing Content Analysis Scales in Counseling Research
Milton Hakel
How Often Is Often?
Karen Frost, Erica Frank, Edward Maibach
Relative Risk in the News Media: A Quantification of Misrepresentation
Anu Mustonen, Lea Pulkkinen
Television Violence: A Coding Scheme
Lyle W. Shannon
The Opinions of Little Orphan Annie and Her Friends
Randi L. Sims
Gender Equity in Management Education: Inferences From Test Bank Questions
Kelly K. Chappell
Mathematics Computer Software Characteristics and Gender
Richard L. Baxter, Cynthia De Riemer, Ann Landini, Larry Leslie, Michael W. Singletary
A Content Analysis of Music Videos
Part 6: Reliability and Validity
William A. Scott
Scott's Pi: Reliability for Nominal Scale Coding
Klaus Krippendorff
Testing the Reliability of Content Analysis Data: What Is Involved and Why
Irving Janis
The Problem of Validating Content Analysis
M. Scott Poole, Joseph P. Folger
Modes of Observation and the Validation of Interaction Analysis Schemes
Milton Stewart
Importance in Content Analysis: A Validity Problem
David M. Blank, George Gerbner, Larry Gross, Marilyn Jackson-Beeck, Suzanne Jeffries-Fox, Nancy Signorielli
The Gerbner Violence Profile: A Public Debate in Four Parts
Part 7: Computer-Aided Content Analysis
Daniel M. Ogilvie, Philip J. Stone, Edwin S. Shneidman
Some Characteristics of Genuine Versus Simulated Suicide Notes
Michael E. Palmquist, Kathleen Carley, Thomas A. Dale
Analyzing Literary and Non-Literary Texts
Marya L. Doerfel, George A. Barnett
CATPAC for Text Analysis: Presidential Debates
James A. Danowski
Inferences From Word Networks in Messages
Jan Kleinnijenhuis, Jan A. de Ridder, Ewald M. Rietberg
Reasoning in Economic Discourse: A Network Approach to the Dutch Press
David P. Fan, Gregory McAvoy
Predictions of Public Opinion on the Spread of AIDS
James W. Pennebaker, Cindy K. Chung
Computerized Text Analysis of Al-Qaeda Transcripts

The book is an accesible and insightful collection of chapters on Content Analysis, offering help to both experienced and inexperienced students

Dr Gabriele Habinger
Dept of Social & Cultural Anthropoloy, University of Vienna
July 22, 2019

Nice as an addition for an advanced course, to read one or two articles, but not for a beginners' course like mine.

Dr Marijn Van Klingeren
Department of Political Science, Radboud University Nijmegen
June 11, 2015

contains valuable and useful examples to aid students apply the technique in their work

Dr Godwin Tetteh
Business, London South Bank University
January 5, 2015

The book will be recommended as supplemental reading for studens actually carrying out projects of content analysis as a valuable toolbox for specific projects.

Professor Johann Roppen
Media and Journalism, Volda University College
September 6, 2012

The book gives a very good collection of articles about all the phases of a content analysis. Especially the varity of applications of the method shown in the book give a good overview of what is possible with content analysis, but also where problems might be hidden. Very helpful for my course.

Mr Sebastian Koch
Department for Communication and Media Studies, Universität Leipzig
September 26, 2011

This is a fairly thorough introduction to the field. It provides a useful range of critical approaches that many in the fields of Media, film, journalism, photography and genreal visual studies and visual cultures would find useful. It is not necessarily appropriate for any of my courses but is certainly a useful additional (supplemental) text. I have ordered one copy for our university library.

Mr Chris Roberts
Media, Film and Cultural Studies, Roehampton University
March 15, 2011

Valuable historical chapter; good examples of different cases; useful guidelines for coding and working with coders (that the students really can use!).

Professor Epp Lauk
Department of Communication, Jyväskylä University
December 14, 2009

This book has actually been quite helpful in demonstrating to our students that content analysis does not have to be intuitive (which is what they tend to think).

Dr Sanne Knudsen
Communications , Roskilde University
November 23, 2009

An excellent complement to Krippendorf's Content Analysis book; particularly valuable for its wealth of historical articles, which are not normally easily accessible

Mr Anders Hansen
Department of Media and Communication, University of Leicester
November 10, 2009

Klaus H. Krippendorff

Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques.Besides... More About Author

Mary A. Bock

Mary Angela Bock is a PhD Candidate at the University of Pennsylvania’s Annenberg School for Communication studying with Dr. Krippendorff. She is a former television journalist whose career stretched from the Iowa presidential caucuses to the Lewinsky hearings to the events of September 11. She studies the impact of convergent technologies on photojournalism and television news within the constructivist paradigm. She has contributed to the Visual Communication Quarterly and has twice received honors for papers presented at conferences for the International Communication Association. More About Author

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