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The Belt and Road Initiative

The Belt and Road Initiative
Opportunities and Challenges of a Chinese Economic Ambition

First Edition
Edited by:
  • David De Cremer - NUS Business School and University of Cambridge
  • Bruce McKern - University of Technology Sydney and member of the UTS Business School Advisory Board.
  • Jack McGuire - NUS Business school

December 2019 | 452 pages | SAGE India
In 2013, China’s President Xi Jinping launched what is now known as the Belt and Road Initiative (BRI). Since then, the initiative has instilled apprehension, enthusiasm and uncertainty around the globe in equal measure. The Belt and Road Initiative: Opportunities and Challenges of a Chinese Economic Ambition strives to reflect upon and synthesize the challenges and opportunities faced by China and indeed the rest of the world pertaining to the implementation of such an ambitious project. It covers perspectives from regions both in and around Asia, as well as from Europe, the United States and Africa. In addition to this, the initiative is discussed through the lens of various disciplines such as geo-politics, marketing, currency, finance, leadership, negotiation, security and the digital component of the Silk Road. The resulting compilation provides for a thoroughly extensive and pluralistic examination of the BRI, lending the reader a peek into what the world may anticipate from China and this project in the years to come. 
PART I: Why a Focus on the Belt and Road Initiative?
David De Cremer, Bruce McKern and Jack McGuire
An Academic Approach to the Belt and Road Initiative
PART II: On the Significance of the Belt and Road Initiative
Ying Zhang
The Belt and Road Initiative: Views from the Chinese Side and the European Side
Bruce McKern
Implementing the Belt and Road Initiative: Competing Priorities
PART III: Belt and Road Initiative at the Societal and Country Level
Steffi Weil and Dora Munteanu
The Belt and Road Initiative: A Pathway to World Leadership?
Bala Ramasamy, Matthew Yeung, Yann Duval and Chorthip Utoktham
Soft Infrastructures and the Belt and Road Initiative
Nikolay Murashkin
The Belt and Road Initiative and Sino-Russo-Japanese Relations
Saite Lu
China’s Infrastructure Investment in Africa
Chuchu Zhang and Chaowei Xiao
Urban Development along the Belt and Road: A Case Study of North Africa
Mustafa Gokhan Bitmis and Jack McGuire
Developing Effective Cross-cultural Negotiations: The Case of the ‘Belt and Road Initiative’ for Turkey and China
Michael Tai
China on the Arabian Sea: A Risk Assessment
PART IV: Managing the Business Dynamics of the Belt and Road Initiative
Peter J. Williamson
Realizing the Potential of the Belt and Road Initiative: What Role for M&A?
Mark J. Greeven
Globalizing Innovation Ecosystem, Entrepreneurs and the Digital Silk Road
Chuchu Zhang and Chaowei Xiao
‘One Belt, One Road”’ Risk Assessment and Chinese Investment
Yimin Zhang and Qinli Zhu
RMB Internationalization in Relation to the Belt and Road Initiative
David De Cremer
On the Leadership Challenges for China in the Belt and Road Initiative
Simon Taylor
How Will the Belt and Road Initiative Be Financed?
Eden Yin
Promoting the Belt and Road Initiative: A Strategic Marketing Approach
Richard Pomfret
Central Asia and the Belt and Road Initiative

David De Cremer

David De Cremer is the provost chair and professor in management and organization at NUS Business School. Before moving to NUS, he was the KPMG endowed professor of management studies at the University of Cambridge (where he is now a fellow). He is a research affiliate at Yale Law School, Yale University (USA), and a fellow at the Hoover Institution, Stanford University. He is the founder of the LEAD platform (LEading Artificial intelligence & Digital management) and a scientific advisor to the companies Novartis (the Ethics-based Compliance Initiative), and KPMG (building trustworthy climates). He is a prolific author in the fields of... More About Author

Bruce McKern

Bruce McKern is currently an Adjunct Professor at the University of Technology Sydney and a member of the UTS Business School Advisory Board. In his early career as a chemical engineer, he worked with Dupont, Union Carbide and General Electric before completing a doctorate at Harvard University. His previous academic appointments include Director of the Stanford Sloan Master’s Program at Stanford University’s Graduate School of Business, Professor of International Business and Co-Director of the Centre on China Innovation at the China Europe International Business School in Shanghai, President of the Carnegie Bosch Institute and Professor... More About Author

Jack McGuire

Jack McGuire is a Doctoral Student at the National University of Singapore Business School in the Department of Management and Organisation. Prior to this, he held the position of Experimental Lab Manager of the Cambridge Experimental and Behavioural Economics Group (CEBEG) and Research Assistant in the Department of Organisational Behaviour at Judge Business School, University of Cambridge. He has obtained an MA (SocSci) from the University of Glasgow, an MSc from University College London, and has also held research positions in the University of Tubingen and the University of Hong Kong. In addition to his time spent in academia, he has... More About Author

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