The Art of Video Production
- Leonard Shyles - Villanova University, USA
Communication & Media Studies | Media Organization & Production | Television & Radio
This text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life.
Key Features include:
- Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment
- Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention
- In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content
- Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.
"As a classroom text it will offer a through grounding in the principles and skills of video production, and as a library reference it teaches not only how to make superior television programs, but how to juxtapose content and values and how to understand what makes for a superior production."
The Art of Video Production is a veritable compendium of practical advice, insights, and tips for aspiring videographers. Deftly written, effectively organized..."
—WISCONSIN BOOKWATCH
"The Art of Video Production, by Leonard Shyles, is a very thorough presentation of the techniques of professional television production, including electronic news-gathering, electronic film production and multicamer outside broadcast work."
Was a great introductory video production text that covered all the phases of the production process (camera, lighting, sound and art) that was needed.
Sample Materials & Chapters
Chapter 3 - How Telivision Works
Chapter 5 - Lighting Equipment and Design
