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Tectonic Shift
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Tectonic Shift
The Geoeconomic Realignment of Globalizing Markets

  • Jagdish N Sheth - Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, USA
  • Rajendra S Sisodia - FW Olin Distinguished Professor of Global Business, Babson College, Massachusetts


© 2006 | 348 pages | SAGE Response
While the world is still coming to grips with the implications of globalization, Tectonic Shift investigates what the globe’s economic and geopolitical future looks like and discovers the unfolding of an unprecedented realignment of forces. Based on extensive study and analysis, the authors of this compelling book argue that regionalization will replace the much celebrated globalization, characterized by extensive North-South integration between developed and developing nations. They describe how the world is evolving into three huge economic and political unions, which will take shape by 2020, and predict that:
- The EU will expand both eastward as well as to the south, right up to Southern Africa.
- The Asian block, initially led by Japan and then by China, will encompass a united Korea, ASEAN, Australia and New Zealand and create a vast free trade area by approximately 2015.
- The US and Latin American nations will revive the Free Trade Area of the Americas (FTAA), and will be joined by the UK.
- South Asia will have its own free trade area, which will eventually ally with the FTAA.

Sheth and Sisodia argue that these evolving, strategic partnerships will involve free trade, monetary union, cross-border infrastructure investments, regional development agencies, and conflict resolution mechanisms. They also discuss the key steps that each region will have to take to be successful, and how it can overcome obstacles to change. Handled properly, the authors further argue, this evolution will result in faster and broader economic development coupled with diminished conflict among nations.
 
Foreword Philip Kotler
 
Preface
 
The Geoeconomic Reality of Globalization
 
Trade as The Engine of Economic Growth
 
Flexing Its Muscle: The European Union
 
Answering The Challenge: The Americas
 
Pacific Power Play
 
The Final Pieces
 
Competition between The Blocs
 
Realignment of Industrial Policy
 
Renewal of Bloc Infrastructure
 
Bloc Centric Trade and Investment
 
Rationalization of Domestic Industry
 
Obstacles To The Realignment of Nations
 
Index

"There have been many writings on geopolitical forces—how nations interact in the pursuit of power. Less has been written on geoeconomics forces—how national economies interact in the pursuit of economic gain. . . . It is to Sheth and Sisodia's credit that they offer a penetrating analysis on where the future of different countries is going under the pressure of geoeconomic forces."

From the Foreword by Philip K. Kotler
Northwestern University

The book is a commendable treatise on the modern economic history of the world that explains most modern economic phenomena without too much jargon…The attention to the historic details is a strong point of the entire book…The chapters can also be considered a short crash course in modern economic history and even a layman can understand how the geoeconomic forces have realigned themselves over the period of the last few decades.

Vikalpa

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Jagdish N. Sheth

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. ... More About Author

Rajendra Sisodia

Rajendra Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also Co-founder and Co-chairman of Conscious Capitalism International. He was chair of the Marketing Department of Bentley University as well as the founding director of the Center for Marketing Technology. He has also taught at George Mason University and Boston University. He has a PhD in Marketing and Business Policy from Columbia University, where he was the Booz Allen Hamilton fellow. Dr Sisodia co-authored the books Conscious Capitalism: Liberating the Heroic Spirit of... More About Author

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ISBN: 9780761934905
₹750.00