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Techniques of Close Reading

Techniques of Close Reading

Second Edition

May 2018 | 152 pages | SAGE Publications, Inc

Techniques of Close Reading, Second Edition helps students gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching students how to see deeper levels of meaning and to share those insights with others. Students learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts.

New to the Second Edition:

  • A new Chapter 6 includes a selection of techniques from each chapter to show students how different techniques may be used together when reading text.
  •  A close reading of a group of ads from the insurance company, Liberty Mutual, offers students an opportunity to apply the techniques to recent texts.

Bundle Brummett’s texts and save!

We’ve made it easy for students to get Rhetoric in Popular Culture, Fifth Edition all in one convenient package at a student-friendly price. When bundled with the new edition of Techniques of Close Reading, students receive a 20% discount.

Use ISBN: 9781544341620

Chapter 1. On Noticing What You See and Hear
Being a Reader, Being a Critic

Summary and Looking Ahead

Chapter 2. Theories, Methods, Techniques
Exploring New Territories: Thinking Deductively and Inductively

Starting From the Top, Deductively: Theories and Their Methods

Knowledge, Risk, and Ethics in Theories and Methods

Working With Theories and Methods

Halfway Down, Deductively: Methods and Techniques

Heading Back Up Again, Inductively: From Techniques to Theory

Summary and Looking Ahead

Chapter 3. Using Form for Close Reading



Form and Politics

Summary and Looking Ahead

Chapter 4. Ideology and Argument
Four Questions to Ask About a Text

Putting Our Questions Together: A Brief Example

Three Examples for Close Reading

Summary and Looking Ahead

Chapter 5. Transformations in Texts: Seeing Beneath the Surface




Summary and Looking Ahead

Chapter 6. Close Readings Using Multiple Techniques
The First Inauguration of Barack Obama in a Cartoon

A Group of Ads for Liberty Mutual

Chapter 7. Conclusion
References and Recommended Reading
About the Author

Barry S. Brummett

Barry Brummett is the Charles Sapp Centennial Professor in Communication Emeritus of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978 and taught at Purdue University and the University of Wisconsin before coming to the University of Texas at Austin in 2001, retiring in 2022. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Rhetoric of Style, Clockwork Rhetoric: The Language and Style of Steampunk, Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The... More About Author

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