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Techniques of Close Reading
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Techniques of Close Reading

Second Edition


© 2019 | 152 pages | SAGE Publications, Inc

Techniques of Close Reading, Second Edition helps students gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching students how to see deeper levels of meaning and to share those insights with others. Students learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts.

New to the Second Edition:

  • A new Chapter 6 includes a selection of techniques from each chapter to show students how different techniques may be used together when reading text.
  •  A close reading of a group of ads from the insurance company, Liberty Mutual, offers students an opportunity to apply the techniques to recent texts.

Bundle Brummett’s texts and save!

We’ve made it easy for students to get Rhetoric in Popular Culture, Fifth Edition all in one convenient package at a student-friendly price. When bundled with the new edition of Techniques of Close Reading, students receive a 20% discount.

Use ISBN: 9781544341620

 
Preface
 
Chapter 1. On Noticing What You See and Hear
Being a Reader, Being a Critic  
Summary and Looking Ahead  
 
Chapter 2. Theories, Methods, Techniques
Exploring New Territories: Thinking Deductively and Inductively  
Starting From the Top, Deductively: Theories and Their Methods  
Knowledge, Risk, and Ethics in Theories and Methods  
Working With Theories and Methods  
Halfway Down, Deductively: Methods and Techniques  
Heading Back Up Again, Inductively: From Techniques to Theory  
Summary and Looking Ahead  
 
Chapter 3. Using Form for Close Reading
Narrative  
Genre  
Persona  
Form and Politics  
Summary and Looking Ahead  
 
Chapter 4. Ideology and Argument
Four Questions to Ask About a Text  
Putting Our Questions Together: A Brief Example  
Three Examples for Close Reading  
Summary and Looking Ahead  
 
Chapter 5. Transformations in Texts: Seeing Beneath the Surface
Metaphor  
Metonymy  
Synecdoche  
Irony  
Summary and Looking Ahead  
 
Chapter 6. Close Readings Using Multiple Techniques
The First Inauguration of Barack Obama in a Cartoon  
A Group of Ads for Liberty Mutual  
 
Chapter 7. Conclusion
 
References and Recommended Reading
 
Index
 
About the Author

Barry S. Brummett

Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of... More About Author

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ISBN: 9781544305257
$74.00