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Survey Research and Sampling
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Survey Research and Sampling



136 pages | SAGE Publications Ltd

Part of The SAGE Quantitative Research Kit, This book is an ideal companion for those looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on:

  • Selecting the best sampling method for your research
  • Designing questionnaires to ensure you gather valuable data
  • Collecting your data to represent populations well
  • Piloting questionnaires to ensure quality research
Students typically find sampling demanding, but it is one of the most important skills learnt by undergraduates. Jan Eichorn gives them the know-how and confidence needed to succeed in their quantitative methodology and research journey.
 
Introduction
 
Sampling Approaches: How to achieve representativeness
 
Sampling mode: how we actually collect the data
 
Questionnaire design: asking the right questions
 
Ensuring survey quality: piloting, checks and cross-cultural comparability
 
Conclusion

Jan Eichhorn

Dr Jan Eichhorn is a Senior Lecturer in Social Policy at the University of Edinburgh. Using mostly large-scale survey data, he focusses on researching political engagement and attitudes of people across Europe and explores empirical challenges to orthodox microeconomic assumptions. Jan’s research presents challenges to commonly held assumptions about people’ political views. He particularly has developed empirical insights into the political views and behaviour of 16- and 17-year olds when enfranchised to vote. Jan teaches courses in quantitative methods and public policy as well as courses on economic thinking. In addition to his academic... More About Author