Supply Chain Management
- John T Mentzer - University of Tennessee, Knoxville, USA, Tennessee Department of Mental Health and Mental Retardation
Marketing
- clearly define supply chain management
- identify those factors that contribute to effective supply chain management
- suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance
- provide practical guidelines on how companies can manage supply chains
- address the role of all the traditional business functions in supply chain management