Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one's cause effectively with stakeholders, policy-makers, media and the general public. By recognizing the role of communication in the 21st century, the book emphasizes the importance of effectively using new channels and interfaces of digital communication (such as online social networking sites) to generate and maintain visibility, mobilize campaigns and initiate policy change.
With illustrative examples of Best Practice based on case studies of Indian and International NGOs, this book is an essential read for NGO managers and communication programme officers, social work administrators and other professionals engaged in the field of social work.
|NGOs on the Agenda-Profile of an Agent Provocateur|
|India in Focus|
|The Role of Political Communication in Agenda Setting|
|Some Best Practice Case Studies|
|A Framework for Initiating Policy Change|
|Strategic Communication Planning for NGOs|
|Evaluation and Policy Change|