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Strategic Management

Strategic Management

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April 2021 | 832 pages | SAGE Publications Ltd
New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure.

Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including:

·       Learning Outcomes
·       Case Studies, Strategy Cases & Exhibits
·       Key Strategic Principles & Definitions
·       Strategic Project Guide
·       Critical Reflection & Summary
·       Questions
·       Further Reading, Notes & References

Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice
Part 1: Introduction
Chapter 1: Strategic Management
Chapter 2: A Review of Theory and Practice
Part 2: Strategic analysis and purpose
Chapter 3: Analysing the Strategic Environment
Chapter 4: Analysing resources and capabilities
Chapter 5: Strategy Dynamics
Chapter 6: Prescriptive Purpose Delivered Through Mission, Objectives And Ethics
Chapter 7: Purpose Emerging From Innovation, New Resources And Technologies
Part 3: Developing the strategy
Chapter 8: Developing Business-Level Strategy Options
Chapter 9: Developing Corporate-Level Strategy Options
Chapter 10: Strategy Evaluation And Development: The Prescriptive Process
Chapter 11: Finding The Strategic Route Forward From Knowledge, Learning And Networks
Chapter 12: Organisational Structure, Style And People
Part 4: The implementation process
Chapter 13: Implementing And Controlling The Strategic
Chapter 14: Green Strategy And Sustainability
Chapter 15: Managing Strategic Change
Part 5: Different Strategy Contexts
Chapter 16: Strategic Leadership
Chapter 17: Entrepreneurial strategy
Chapter 18: Government, public sector and not-for-profit strategies
Chapter 19: International expansion and Globalisation Strategies

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Richard Lynch

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is also a Visiting Professor at the University of Portsmouth, England. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, Kraft Jacobs Suchard and Dalgety Spillers in positions in marketing and strategic management. During the early 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s he became increasingly... More About Author

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