- Richard Lynch - Middlesex University, UK
Management Sciences | Strategic Management & Business Policy
Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including:
· Learning Outcomes
· Case Studies, Strategy Cases & Exhibits
· Key Strategic Principles & Definitions
· Strategic Project Guide
· Critical Reflection & Summary
· Further Reading, Notes & References
Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book encourages students to turn theory into practice
Strategic Management by Richard Lynch is the definitive textbook on how to proactively create and control an organization’s future direction and competitive advantage. This is the result of a lifetime of experience and insight, distilled into an compelling and comprehensive book. In previous editions, readers have been attracted by the blend of rational and creative thinking in approaching strategic decision-making. The latest, 9th edition, continues this winning formula and, through a range of dynamic new case studies, dives deeper into the latest thinking around important strategy thematics including stakeholder management, knowledge and networks, entrepreneurship, and deglobalization. This is a powerful exposition of how to design and do strategic management in a complex world.
Strategic Management remains the key textbook for exploring both the innovative and planned aspects of strategy. Its readable, student-friendly style works well with its comprehensive and current coverage of all the key strategy topics.
The new ninth edition builds on the strengths and structured presentation of the earlier editions. In particular, the wide range of strategy case material - both new and old - offers insights and challenges for both individual readers and for class discussion. Green strategy issues, sustainability and the many international strategy examples remain major strengths of this book. The companion site and the detailed slides remain an added value allowing to easily adapt the book content for lectures or seminars. MBA students particularly value the discussion of strategy implementation. I will certainly use this new edition in all postgraduate modules