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Strategic Issues Management

Strategic Issues Management
Organizations and Public Policy Challenges

Second Edition

September 2008 | 424 pages | SAGE Publications, Inc
By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public.
1. A Foundation of Community
Vignette: British Petroleum--Enlightened Leader or Lightning Rod?  
Chapter Goals  
Historical Evolution  
SIM: Strategic Issues Management Defined  
SIM: Stakeholders/Stakeseekers  
SIM: Bringing More Than Communication  
SIM: Cornerstone of Strategic Business Planning  
SIM: Advocacy, Dialogue, and Collaborative Decision Making  
SIM Challenge: CSR and Long-Term Planning  
Summary Questions  
2. Historical Foundations
Vignette: Westinghouse Versus Edison  
Chapter Goals  
Opinions Shape Operating Environments  
Argument Structure in Public Policy Debate  
Robber Barons and the Making of Mass Production Society  
The Great Depression and the Redemption of Capitalism  
Dissent Flowers in the 1960s  
The Present and the Future  
SIM Challenge: Science or Sham?  
Summary Questions  
3. Scouting the Terrain
Vignette: The Greening of Nuclear Power  
Chapter Goals  
Things Go Bump in the Dark  
Logics of Issues Monitoring  
The Systematic Stages of Issues Monitoring  
Creating an Issues Monitoring and Analysis Team  
Issue Content: Basis for Issues Analysis  
SIM Challenge: NAACP and Issues Monitoring  
Summary Questions  
4. Corporate Social Responsibility (CSR)
Vignette: Wal-Mart’s Makeover?  
Chapter Goals  
Mutual Interests: The Basis of Corporate Responsibility  
Standards of Corporate Responsibility: A Rhetorical Rationale  
Changing Organizational Policies: Getting the House in Order  
Corporate Responsibility Partnerships: Communicating Ethical Performance  
SIM Challenge: Global Warming  
Summary Questions  
5. Special Interest Activists as Foes or Allies
Vignette: Fast Food--A Lightning Rod for Big Food Protest  
Chapter Goals  
Moral Outrage  
Power Resource Management  
Strain: Nexus of Issues, Risk, and Crisis  
Stages of Activism  
Incremental Erosion  
Fostering Mutual Interests Instead of Antagonism  
SIM Challenge: Is Clean Energy an Oxymoron?  
Summary Questions  
6. Issues Communication
Vignettes: Activists Speak With Many Tools  
Chapter Goals  
The Issue of Issues Communication  
Narrative Theory  
The Good Organization Communicating Well  
Images and Issues: Complements and Counterparts  
Framing: Giving Issues Argumentative Context  
Media Effects in a Multitiered Society  
Communication Technology and Issues Communication  
Issues Communication as Argument  
SIM Challenge: Voice of a Trade Association  
Summary Questions  
7. Obligations and Constraints on Issues Communication
Vignette: Corporate Speech--Free, Free for Some, or Not at All?  
Chapter Goals  
Legislative, Judicial, and Regulatory Constraints on Issues Communication  
The Rationale for Organizations Speaking as Citizens  
Federal Constraint  
SIM Challenge: Looking to the Future  
Summary Questions  
8. Issues Management and Crisis Communication
Vignette: It Takes Two to Tango  
Chapter Goals  
Crisis Management: The Search for Control  
Prevent a Crisis From Becoming an Issue  
SIM Challenge: Can a Crisis Be Prevented From Exploding Into an Issue?  
Summary Questions  
9. Issues Management and Risk Communication
Vignette: Risk, Risk Everywhere  
Chapter Goals  
Community Right to Know  
The Difficulties of Risk Assessment  
Risk Management and Communication Approaches  
SIM's Approach to Risk Communication  
Risk and Crisis Communication Working Together  
SIM Challenge: Reality List  
Summary Questions  
10. Brand Equity and Organizational Reputation
Vignettes: Proactive Versus Reactive  
Chapter Goals  
Corporate Branding  
Brand Equity: Many Faces and Definitions  
Brand Attributes and Attitude Theory  
Logics of Brand Equity  
Brand Equity and Crisis  
Brand Equity and Risk  
SIM Challenge: Corporate Responsibility and Long-Term Planning  
A Brand Equity Case Study: Coors Boycott in the 1970s  
Summary Questions  

The way that each chapter is presented in light of an appropriate case study is helpful

The book covers lots of ground and presents ideas from both a business and public policy perspective

Dr Sarah Ayres
School for Policy Studies, Bristol University
May 2, 2012

This text I have recommended for Spring 2011. The major reasons for the recommendation include, the content of the text is latest, the cases are easy to understand, the price of the text is affordable.

Professor Lalith De Silva
Marketing, Otemon Gakuin University, Japan
July 12, 2010

A very good overview on research and practice. The book is relevant for undergraduate students who study public relations.

Dr Andreas Schwarz
Communications , Technical University of Ilmenau
March 12, 2010

Interesting take on the processes involved in Strat decision taking. Useful as a library reference, but a little too specialised to be a core text for my learners.

Mr Nicholas Snowden
Management , Hull College of Further Education
October 29, 2009

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Robert L. Heath

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades' experience in corporate communication and positioning... More About Author

Michael J. Palenchar

Michael J. Palenchar is an assistant professor in public relations at The University of Tennessee’s School of Advertising and Public Relations, College of Communication and Information (Ph. D., University of Florida; M.A., University of Houston). Research interests include risk communication and issues management related to manufacturing, community relations and community awareness of emergency response protocols and manufacturing risks, community right to know issues, crisis communication, front groups and general public relations. He has more than a decade of professional experience working in corporate, non-profit and agency, as well as... More About Author

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