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Strategic Digital Transformation
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Strategic Digital Transformation
Theory and Practice

  • Marc K. Peter - University of Applied Sciences Northwestern Switzerland, The University of Rochester, USA, Charles Sturt University, Australia
  • Johan P. Lindeque - University of Applied Sciences Northwestern Switzerland, University of Amsterdam Business School, The Netherlands
November 2025 | 376 pages | SAGE Publications Ltd
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This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.

With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
 
Chapter 01: Strategic Digital Transformation: Background and Terminology
 
Chapter 02: Business Strategy in the Digital Age
 
Chapter 03: Digital Transformation in Context: Innovation and Sustainability
 
Chapter 04 Strategic Action Field of Customer Centricity
 
Chapter 05: Strategic Action Field of New Digital Technologies
 
Chapter 06 Strategic Action Field of Data and the Cloud
 
Chapter 07 Strategic Action Field of New Strategies and Business Models for Value Creation
 
Chapter 08 Strategic Action Field of Operational Excellence / Process Management
 
Chapter 09 Strategic Action Field of Digital Leadership and Culture
 
Chapter 10 Strategic Action Field of Digital Marketing
 
Chapter 11 Success Factors and Metrics for Digital Transformation Implementation
 
Chapter 12 Transformation in Practice – Digital Transformation Toolkit

Marc K. Peter

Marc K Peter is Professor of Digital Business at the FHNW School of Business (Switzerland) and faculty member at the University of Rochester (USA), the University of Bern's Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia).He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Professor Peter’s research interests include digital strategy, digital transformation, digital leadership, digital marketing and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate... More About Author

Johan P. Lindeque

Johan P. Lindeque is Head of the Science.Lab and Head of the Focus Theme “International Market Strategies for SMEs” at the FHNW School of Business (Switzerland). He has previously held the position of Assistant Professor of Strategy at the University of Amsterdam Business School (The Netherlands) and as Lecturer in International Business at Queen’s University Management School, Belfast (UK). His research interests focus on firms’ strategic responses to transition processes, including digital transformation, the sustainability transition and global economic integration processes. Dr Lindeque obtained his Bachelor of Business... More About Author

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