Since enterprises have become aware of the central role of social responsibility in the world of business, corporate social responsibility is no longer a separate operation which functions in addition to the purpose of the company. Increasingly, CSR has become a core strategic mechanism which determines the fundamental ideals of a company and hence how the company creates value in the larger marketplace. This new 4th edition of Strategic Corporate Social Responsibility introduces students to the subject keeping the idea of value creation and the strategic role of CSR firmly at its centre. It addresses the various issues and theoretical aspects of CSR and treats them as integral to the function of an enterprise in the modern world. It urges students and practitioners to look at CSR through a variety of different perspectives and thus forms a holistic idea of the subject.
• Detailed coverage of theoretical background to help students understand the context behind the topics discussed
• In-depth discussion of various fundamental concepts in CSR which introduces students to the principal issues in the implementation of CSR
• Real-world case studies and debates to introduce students to realistic scenarios and innovative solutions
• Chapters on sustainability and contemporary issues in CSR to make the book increasingly relevant in the rapidly changing modern business climate
The fourth edition of ‘Strategic CSR’ is a complete revision of the third edition. Beyond the usual updates, new Figures and Tables, and other unique ideas, the book has been radically re-organized. While the third edition had two parts and eight chapters, the fourth edition has five parts (each of which contains three chapters and a case-study). These changes are detailed below in the new Table of Contents. While the core of many of these chapters was drawn from material in the third edition, there are new parts in each chapter; there are also completely new chapters.
This re-organization was made primarily in response to demand from instructors to adapt the book for easier assignment over a long semester of 16 classes. In essence, a larger number of shorter chapters was preferred to a smaller number of longer chapters. As part of this re-organization, the CSR Newsletters and many of the case-studies have been removed from the text. The Newsletters are archived and freely available on the author’s blog (http://strategiccsr-sage.blogspot.com/), while the case-studies not included in the 4e are accessible to instructors on Sage’s companion website to the text. As a result of these changes, overall the 4e is 15-20 percent shorter than the 3e.
The fourth edition of Strategic CSR is titled: ‘Strategic Corporate Social Responsibility: Sustainable Value Creation.’ This title reflects the gradual movement of the book towards the ideas that are fundamental to CSR – value creation for the firm’s broad range of stakeholders. Talking about CSR in this way moves it from the periphery of the firm, to being central to strategic planning and core operations (and therefore central to everything the CEO and senior executives do). As such, this title better reinforces the book’s core philosophical message, while better positioning it for use as a core text across a range of functional areas.